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Fourth Annual Philadelphia Undy 5000 5K Run/Walk raises more than $100K

BY Michael Johnsen

PHILADELPHIA — Despite flooding from severe weather in several parts of Pennsylvania earlier this month, nearly 600 people ran in their underwear in Philadelphia in support of those who have been affected by colon cancer.

Participants of the Fourth Annual Philadelphia Undy 5000 5K Run/Walk ran on MLK Drive, near the Philadelphia Museum of Art, and raised just over $110,000 to fight colon cancer.

Colon Cancer Alliance CEO Andrew Spiegel even joined in, stripping down to his Joe Boxer undies on stage. “I lost a bet with Todd Setter. I thought my team, the Rear Enders, would raise more money than the top team in San Diego this year, but I lost. And I’m true to my word,” Spiegel said.

“We had an awesome group of people here today,” said Setter, National Undy 5000 event director. “We had 28 colon cancer survivors who came out, and they all had such great attitudes. They were so inspiring, making a fun time out of a challenging situation.”

Event proceeds are used to support the Colon Cancer Alliance’s national and local patient support and public awareness programs. The Undy 5000 series, created by the CCA in 2008, is held in cities across the nation, and is designed to promote awareness and educate the public about colon cancer.

Boehringer Ingelheim, the maker of Dulcolax, is the presenting sponsor of the 2011 Undy 5000 races.

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Target inks supplier deal for Canadian stores

BY DSN STAFF

MINNEAPOLIS — Details for Target’s entry into Canada continue to fall into place as the retailer announced last week a long-term wholesale distribution agreement with Sobeys.

Beginning in early 2013, Sobeys will supply Target’s food and grocery requirements for frozen, dairy, and dry grocery products, inclusive of both national brand and Target’s private-label brands.

“Target is excited to be working with a partner like Sobeys. We look forward to building a strong relationship that creates value across both companies for a long time to come,” Target Canada president Tony Fisher said.

Through its coast-to-coast network of 23 food distribution centers, Sobeys will be able to provide the same high level of service to Target’s store network as it does to its own network of 1,300 stores across the country. The two companies have also agreed to leverage each other’s distribution networks to mutually reduce transportation expenses.

In addition to the wholesale distribution arrangement, both companies also will explore additional supply chain opportunities.

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Senate designates October National Medicine Abuse Awareness Month

BY Michael Johnsen

WASHINGTON — The U.S. Senate last week adopted a resolution designating the month of October 2011 as “National Medicine Abuse Awareness Month” to raise attention to the problem of prescription medicine abuse, especially by teenagers.

“Prescription drugs are so common that a number of teenagers use other people’s drugs, thinking they’re safe,” stated Sen. Chuck Grassley, R-Iowa, one of the co-sponsors of the resolution.  “Parents should educate themselves and their teenagers about the potential for abuse before it’s too late.”

"Through decades of drug abuse prevention research, we know that teen cough medicine abuse can be best addressed through education and raising awareness among parents and teens about the risks of and prevalence of abuse of  medicines," stated Scott Melville, president and CEO of the Consumer Healthcare Products Association, in support of the resolution. "The leading makers of OTC cough medicines and our partners will continue to inform parents and strive toward raising awareness."

"We hope that this resolution will spark a national dialogue about prevention and lead to meaningful legislative changes in the year to come, including a federal ban on sales of OTC cough medicines to teens under the age of 18 [years] and a federal restriction against the sale of the raw, unfinished form of dextromethorphan to anyone other than an entity registered by the U.S. Food and Drug Administration," Melville added.

According to the 2010 Monitoring the Future Survey, 5% of teens have abused over-the-counter cough medicines — sometimes as much as 25 to 50 times the recommended dose — containing the active ingredient dextromethorphan to get high over the past year. The CHPA is involved in a multitiered effort to curb the abuse of OTC cough medicines containing dextromethorphan, including:

  • A campaign with the Partnership at DrugFree.org to educate parents and provide teens with peer-to-peer testimonials on DXMstories.com;
  • An educational toolkit with the Community Anti-Drug Coalitions of America to engage communities throughout the country to help raise awareness about this form of substance abuse behavior;
  • Curricula for fifth, seventh and ninth graders and parents with DARE America;
  • A Home to Homeroom campaign with the National Association of School Nurses, reaching an estimated 1.4 million students nationwide;
  • A collaborative educational destination with WebMD to bring information to parents; and
  • The online Five Moms campaign to help parents know what to look for and encourage parents to safeguard their medicine cabinets. The site has reached more than 35 million parents to date (since 2007).

Other Senate sponsors included Sens. Dianne Feinstein, D-Calif.; Richard Blumenthal, D-Conn.; Sheldon Whitehouse, D-R.I.; Richard Durbin, D-Ill.; Jay Rockefeller, D-W.V.; Joe Manchin, D-W.V.; and Rob Portman,R-Ohio.

Click here for the text of the bipartisan resolution.
 


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