PHARMACY

Foulkes to lead PBM product innovation, marketing at CVS Caremark

BY Antoinette Alexander

WOONSOCKET, R.I. CVS Caremark has announced that Helena Foulkes has taken on a new leadership role in the company’s PBM business, reporting directly to Per Lofberg, president of Caremark Pharmacy Services.

Foulkes will lead PBM product innovation and marketing, uniting into one team the key functions of marketing, member experience, product innovation and development, and product management.

Reporting to Foulkes will be Len Greer, PBM marketing; Doug Ghertner, channel and generic optimization; and Scott Werntz, product development.

In addition, a new member experience team has been formed in Foulke’s organization, to be led by Bari Harlam. The new member experience team will focus solely on PBM members and how CVS Caremark engages with them to achieve the best outcomes. This new department’s efforts will include the Behavior Change Research Partnership launched earlier this year, as well as all member communications and the campaign management side of CEE.

Reporting to Harlam will be Adrian Sosa, Michelle Murray and Jennifer Ingram and their teams as well as Tim Kurth, who will be responsible for Caremark.com and shared eBusiness services.

Rob Price, retail marketing, will continue to lead the retail marketing team and will now report directly to Larry Merlo. Joining Rob’s organization will be the ExtraCare team, led by Melissa Studzinski, and the cvs.com team, led by Dustin Humphreys. Both Studzinski and Humphreys will report directly to Price.

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PHARMACY

Moderate drinking may cut diabetes risk, study says

BY Allison Cerra

NEW YORK A study published last week in the American Journal of Clinical Nutrition found that a moderate consumption of alcohol — one to two drinks per day — may lower one’s risk of diabetes.

Researchers surveyed more than 35,000 Dutch adults over a decade, and found that those who averaged a drink or two per day were 45% less likely to develop Type 2 diabetes than those who abstain from consuming alcoholic beverages. Although the results do not necessarily prove drinking lowers one’s risk of developing diabetes, but the connection should not be written off.

“Our results indicate that this is very unlikely, because moderate drinkers with the most healthy lifestyle behaviors…had a lower chance of developing diabetes compared with subjects with these healthy lifestyle behaviors who did not drink,” lead researcher r. Michel M. Joosten, of Wageningen University in the Netherlands, told Reuters, adding that moderate drinking “can be part of a healthy lifestyle to lower your risk of Type 2 diabetes, even if you already comply with multiple other low-risk lifestyle (behaviors).”

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Time to assert pharmacy’s role, new NACDS chairman urges

BY Jim Frederick

PALM BEACH, Fla. With health reform, rising cost pressures and new technologies upending the nation’s traditional fee-for-service healthcare model, there’s never been a more critical time for community pharmacy to assert its value as a critical front-line resource for patients, the new chairman of the National Association of Chain Drug Stores asserted Tuesday.

Addressing retail pharmacy and supplier industry leaders at the final business session of the NACDS Annual Meeting, CVS/pharmacy president Larry Merlo laid down an immediate challenge. He called on the representatives of every retail pharmacy channel to stake their claim to a rapidly evolving healthcare system in need of new, more cost-effective solutions and closer coordination among patients, payers and healthcare providers.

“We must define the value for community pharmacy in a reformed healthcare delivery system,” he said. “If you want to define the healthcare equation as access, cost and quality, I would offer that our industry, community pharmacy, is in the best position to effectively and positively contribute to all three pillars of that healthcare equation.”

Merlo spoke just after being handed the NACDS chairman’s gavel by outgoing chairman Andy Giancamilli. After noting his own path to a pharmacy career and paying tribute to pioneers and current practitioners who have advanced the profession, he reminded his audience of the close personal link between pharmacists and patients –– and the value that relationship can bring to a new health paradigm.

“As an industry, I believe we are positioned to help control the costs of health care by advocating for the value of what I’m going to call ‘pharmacy care,’” Merlo said. “Our strategy for ensuring the use of cost-effective medications is pretty clear; we need to promote adherence and effectiveness. In both areas, current research would suggest there are tremendous gaps.”

Pharmacy care, Merlo asserted, “is the cost effective treatment of disease, particularly chronic disease through better mechanisms to promote adherence and effectiveness.

“The terminologies have been out there for years: MTM [medication therapy management], disease management. It doesn’t matter what we call it; the time is now to examine the trends in the delivery of health care and the role of community pharmacy, not just today but into the future as well,” said NACDS’ new chairman. “Most important of all, we must ensure that the value of the pharmacy industry and its pharmacists are recognized by payer reimbursement policies: not just for the products we sell, but for the services we provide.”

In a time of rapid change and uncertainty, the need to put a value on those services is more vital than ever, Merlo added. “While the role and value of the pharmacist in a community setting has been a constant, a lot has changed in the pharmacy business over the years,” he noted. “Twenty years ago, cash customers represented 62% of our business vs. 5% today. The percent of prescriptions that are generics have more than doubled; and 20 years ago e-prescribing didn’t exist and today it represents 18% of eligible scripts. And more change is on the way.”

One big change, said Merlo, will be “the Silver Tsunami –– the fact that the over 65 population is expected to grow 65% by 2025. We’ve heard this stat many times: those over 65 average 18 scripts a year –– almost three times that of a 35-year-old.”

Health reform is another huge wave about to be unleashed on the industry, Merlo reminded his audience, and its effects are likely to be both positive and negative for retail pharmacies and other industry stakeholders. Among the positives: “the gradual elimination of the Medicare Part D donut hole for seniors, making prescriptions more affordable, along with 32 million Americans currently uninsured being provided coverage,” said the new NACDS chairman. That will likely add “an additional 91 to 116 million scripts per year” to the pharmacy dispensing rolls, Merlo pointed out.

“That being said, there are certainly challenges ahead –– challenges that we must confront this year,” he added. Among the most immediate: the pricing benchmark used to set the average wholesale price of generic prescriptions sold under Medicaid. “Today, it remains unclear what the new benchmark will be. We must work with all interested and affected parties to ensure we have a new benchmark that provides the correct basis for fair and appropriate reimbursement.”

In addition, said Merlo, “Very few of the new mechanisms in the reform package will tame healthcare inflation, and ideas for controlling costs will be in greater demand as access widens. “I think this is where we come to play. As an industry, I believe we are positioned to help control the costs of healthcare by advocating for the value of…pharmacy care.

“We know chronic disease treatment drives costs in American medicine,” he added. “Our strategy for ensuring the use of cost effective medications is pretty clear: we need to promote adherence and effectiveness.”

Merlo concluded by reminding pharmacy leaders, “There is more that unites us than divides us. That unity is exhibited by the job performed by the 118,000 pharmacists our member companies employ, as well as our collective belief that the value our pharmacists bring to healthcare delivery is unmatched by any other distribution channel.

“There is just no substitute for the face-to-face interaction and relationship that exists between a retail pharmacist and their customers.”

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