HEALTH

Forward Foods extends Detour line with new flavor

BY Michael Johnsen

CARSON CITY, Nev. — Nutrition bar company Forward Foods on Thursday announced the addition of the Detour Lean Muscle cookies n’ cream flavor to its existing line of protein bars.

The new cookies n’ cream bar, which come in two sizes, joins the Lean Muscle line of bars and shakes that combine high-quality protein, low sugar and essential omega-3’s, the company said. Both bars also are fortified with 21 vitamins and minerals, making them suitable for snacking or meal replacement and deliver candy bar taste with only a fraction of the sugar found in other protein products.

"This line of bars is the first to combine high performance whey protein with significant levels of omega-3 essential fats and single digit sugar levels, while also maintaining the great candy bar taste we’ve been working to master for over a decade," Forward Foods CEO Patrick Muldoon said.

The smaller 190-calorie Detour Lean Muscle bars are now available in three flavors: Cookies n’ cream, peanut butter chocolate crunch and cookie dough caramel crisp. The larger 370- to 410-calorie Detour Lean Muscle bars now are available in four flavors, included the three aforementioned flavors, along with fudge almond crunch. 


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Rolling Strong maps highway to health and wellness with launch of RoadApp

BY Michael Johnsen

LAS VEGAS — Rolling Strong on Tuesday introduced a wellness application specifically targeting professional drivers.

Rolling Strong’s RoadApp to Wellness is a free downloadable app to any iPhone, iPad or computer via RollingStrong.com/app. The app specifically is designed for the professional driver with helpful information to navigate their personal wellness, as well as transportation companies looking to connect with the mobile workforce.

“We want to offer drivers, who are working hard to manage their personal health and for those who are just beginning to think about wellness, a tool to help them reach their health goals,” Rolling Strong president Bob Perry said. “By delivering this opportunity to all drivers, hopefully, it will encourage them to take a peak under their own personal hood in taking better care of themselves on the road and at home.”

The RoadApp features a free section that includes an everday health tip, Rolling Strong events and the monthly Rolling Strong Wellness e-newsletter. In addition, the RoadApp allows drivers the ability to look up clinic locations, Rolling Strong Snap Fitness gym locations and Pilot Flying J locations, and gives drivers the ability to pull up a restaurant’s nutritional guide to determine the healthiest item on the menu. It also shows proper exercises for drivers using their truck, videos that discuss different ailments a driver may be suffering from and a link to the Center for Disease Control and Prevention for the latest in health information.

Meanwhile, the Rolling Strong RoadApp’s member section connects the driver and transportation industry to a database that keeps track of their health each time they enter their biometric readings (blood pressure, weight, body amss index, sugar) from Rolling Strong’s health clinic partners and wellness stations out on the road.

In addition to the free and member sections, the RoadApp also includes diabetes information and management tools from Bayer HealthCare, including an offer to drivers for their choice of either Bayer’s Contour or Bayer’s Breeze2 blood-glucose meters.

“It’s an exciting time for Rolling Strong and shows the steady progression in driver health and wellness. This app is another advancement in bringing driver wellness into the main stream,” Perry said. “This is another giant step in staying true to our mission to support driver wellness and to help them navigate down the highway to better health getting them home safe each and every time to their families.”


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Ladibugs launches lice removal brand through hair salons

BY Michael Johnsen

MINNEAPOLIS — Ladibugs on Tuesday announced the launch of its Ladibugs Hair Care — a chemical-free head lice product line — through more than 1,000 Great Clips locations.

"Families deal with an estimated 6 to 12 million lice infestations each year in the United States, and before now they have had to rely on caustic, chemical-laden products that leave kids with burning eyes and produce mixed results," Ladibugs co-founder Lisa Rudquist said. "Parents do not know where to turn when they find a lice infestation, and many times it is after bath or bedtime so we have our team of lice experts available to help parents through it 24-hours a day."

Ladibugs hair care products include both lice elimination and prevention solutions ranging from $9 to $22.

The elimination products include Ladibugs mousse made from a yeast based enzyme, a natural dissolver of nit glue; Ladibugs mint serum, a nontoxic, pesticide-free serum blended with olive oil and peppermint that soothes the scalp while eliminating the louse; and the Ladibugs metal micro-grooved comb.

Ladibugs also carries a full line of prevention products safe to use daily for the entire family. Ladibugs shampoo and conditioner are made with peppermint oil. When used daily, the shampoo and conditioner help defend hair from lice infestation, Ladibugs noted. In addition to the shampoo and conditioner, Ladibugs also offerings include a mint spray, a lice-fighting tool that uses a specialized mint formula to help ward off head lice.


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