HEALTH

FortiFX, celebrity chef Robert Irvine unveil new baked protein bars

BY Jason Owen

PITTSBURGH — Celebrity Chef Robert Irvine, along with nutritional products brand FortiFX, is pleased to announce the debut of a new line of six-layer baked meal-replacement bars — Fit Crunch Baked Bars — which are high in protein and low in sugar without compromising taste and texture.

“I have always had a passion for fitness,” said Robert Irvine. “With such a busy schedule and being on the road for the majority of the year, I have found that protein bars can provide the necessary nutrients for energy, focus and building muscle, but they often require compromising on taste and texture. With Fit Crunch Baked Bars, I finally have a bar that I want to eat, and what’s more, they are ready-to-eat for anyone, whether you are busy and active in your everyday life or are fitness-focused and looking to build muscle.”

Available in two flavors, Cookies & Cream and Peanut Butter, Fit Crunch Baked Bars are the only six-layer baked bars in the world. They deliver 30 g of the highest quality protein blend, including whey, and other simple ingredients, including whey isolate, high-protein chocolate and peanut butter — making them a nutritional source of elements the body can really use. Notably low in sugar without compromising taste and texture, each bar has a candy bar crunch with a soft cookie center. Fit Crunch Baked Bars are an ideal meal replacement option for athletes, as well as the everyday person in need of quick, on-the-go nutrition.

Chef Irvine teamed up with the founder of the nutritional products brand FortiFX, Sean Perich, to develop Fit Crunch Baked Bars as a solution to making healthy, high-protein food taste delicious. Perich created the first ever baked protein bar using a soft-batch cookie recipe 13 years ago, and now bakes and produces more than 50 million bars each year using this proprietary baking process.

“To me, these bars taste as good as anything I’ve ever made, and I hope they will encourage everyone who tries them to maintain a healthy and active lifestyle,” Irvine said.

To try Fit Crunch bars and find out what it means to finally have a craving you can call healthy, visit FitCrunchBars.com, and watch the video below.


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Reports: Fruth hands out free vitamins to elementary school students in low-income area

BY Alaric DeArment

NEW YORK — Fruth Pharmacy is handing out free vitamins to elementary school students in a West Virginia county, according to published reports.

The Huntington, W.Va., Herald-Dispatch reported that Fruth president Lynne Fruth announced a plan to offer free vitamins to every elementary school student in Cabell County, W.Va., for the next 12 months.

The program was launched last year in conjunction with Mason Vitamins, serving about 2,000 students in economically depressed areas where Fruth operates, in Ohio and West Virginia, according to the newspaper.

 

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Pharmagen launches Warfarin-friendly multivitamin

BY Michael Johnsen

SILVER SPRING, Md. — Pharmagen on Thursday announced the launch of Clotamin, a unique multivitamin formulated without vitamin K in order to meet the special nutritional needs of people taking blood-thinning medications (anticoagulants), such as Warfarin. 

Because it does not contain vitamin K, Clotamin can be taken with Warfarin without affecting international normalized ratio levels. 

Warfarin is the most prescribed blood thinning medication in North America — the therapy helps to reduce the formation of blood clots, which is important in the prevention of heart attacks, strokes, and blockage of major veins and arteries.


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