HEALTH

Formulation for Vidazorb chewable probiotics finalized

BY Michael Johnsen

BELTSVILLE, Md. Little Calumet Holdings on Wednesday finalized formulation of a patent-pending line of chewable probiotics to be marketed under the brand name Vidazorb that will be available in the third quarter of 2008.

“Science shows that without beneficial probiotic bacteria, our bodies simply cannot function properly,” stated Frank Hodal, Jr., founder and chief executive officer of Little Calumet. “Our goal when developing Vidazorb was to deliver billions of viable probiotic bacteria in a convenient way, without the need of a refrigerator or a spoon.”

According to the company, stability testing at independent labs confirmed the viability of friendly bacteria for two years on the shelf.

The Vidazorb line will include five probiotic formulations:

  • Vidazorb Daily, lemon flavor, for daily digestive support formulated with L. acidophilus, LA-5
  • Vidazorb Plus, vanilla flavor, for digestive health support formulated with L. acidophilus, LA-5 and Bifidobacterium, BB-12
  • Vidazorb +OPC, pomegranate flavor, for daily age defense formulated with L. acidophilus, LA-5, Bifidobacterium, BB-12 and Masquelier’s OPC
  • Vidazorb SuperC, orange/pineapple flavor, for enhanced antioxidant support formulated with L. acidophilus, LA-5, Bifidobacterium, BB-12, Masquelier’s OPC and vitamin C
  • Vidazorb BellyBoost, wild berry flavor, a children’s formula for healthy digestion and nutrient absorption in children aged 4 and up formulated with Bifidobacterium, BB-12 and S. thermophilus, TH-4

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GNC, WebMD ink multi-year partnership

BY Michael Johnsen

PITTSBURGH GNC on Wednesday announced a multi-year marketing partnership with WebMD that is expected to help increase consumer awareness and understanding of the importance of vitamins and supplements to improve overall health and wellness.

“Given the strong leadership and commitment of our two companies to promote personal health and wellness, there is tremendous synergy in leveraging the strengths of two brand leaders to provide consumers with the personalized information that can help them live healthier lives,” stated Wayne Gattinella, chief executive officer and president, WebMD.

Under the terms of the agreement, a new “Live Well Topic Center” will be hosted on GNC.com and on WebMD, giving users access to WebMD content on health and wellness as well as direct links to GNC.com. Consumer education and product information will be distributed across GNC’s 4,900 U.S. retail locations in addition to the WebMD network of more than 50 million unique monthly users and GNC.com.

GNC will be featured in targeted areas on WebMD where consumers go most often for information on personal health, diet and nutrition information, including search, home page, and other highly visited healthy lifestyle areas. In addition, an interactive, personal health assessment will be available to help consumers easily establish their health goals and identify the nutritional supplements that would be most beneficial for them. GNC information and interactive tools will be featured across the WebMD network and GNC.com site. The partnership also allows GNC to license WebMD’s interactive tools as well as its content for use in GNC’s domestic retail network of 4,900 locations, including 978 franchise and 1,358 Rite Aid store-within-a-store locations.

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CCA introduces Mega-T plus dietary supplement

BY Michael Johnsen

EAST RUTHERFORD, N.J. CCA Industries on Wednesday introduced a line extension to its Mega-T brand—Mega-T Plus, a combination diet aid and cholesterol-lowering dietary supplement.

“Mega-T Plus is our new non drug dietary supplement, formulated with green tea and a clinically proven ingredient to lower bad cholesterol,” stated Dunnan Edell, CCA president. “Mega-T Plus will be targeted to the approximately 23 million overweight adults in America who, statistics indicate, might be suffering from high LDL cholesterol levels.”

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