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Formula 1 world champion Sebastian Vettel named Braun’s global ambassador

BY Antoinette Alexander

KRONBERG, Germany — Braun, which is a subsidiary of Procter & Gamble, has announced that triple Formula 1 world champion Sebastian Vettel is the new global ambassador for Braun’s male power grooming range.

The collaboration also marks the launch of the Braun global campaign “Hold on to your Dreams.”

 “We are truly delighted to have Sebastian as our new ambassador. He is an impressive man who has achieved his dream through hard work, preparation, perseverance and the ultimate performance. He is a leader in his sports. Like Max Braun, our founder, Sebastian has relentlessly pursued his dream. He is an inspiration to millions of men and the ideal person to represent Braun,” stated Braun’s global marketing director Lakis Vasileiadis.


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Edge shave gel relaunches Edge Irritation Solutions campaign

BY Antoinette Alexander

SHELTON, Conn. — Representatives at Edge shave gel have announced the return of Edge Irritation Solutions, a campaign designed to relieve irritations for men one tweet at a time.

First launched in 2010, the Edge Irritation Solutions campaign struck a chord with Twitter users around the country by providing real-time irritation relief to people venting their frustrations online.

Now, the Edge Irritation Solutions Team staffers are at it again, using the Edge Twitter handle @EdgeShaveZone to monitor the Twitter-sphere for irritated tweeters and offer prizes that might ease their irritations.

The brand will leverage the latest social technology to rebuild the campaign with much more data. Brand representatives will use Crimson Hexagon’s big data analysis platform, powered by patented technology developed at Harvard University’s Institute for Quantitative Social Science, to analyze millions of tweets to identify trending sources of irritation on Twitter and offer solutions in real-time. In addition, the brand will relieve irritations on Instagram as well as outdoors where the chance of irritation may be high this summer.


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BD supports higher flu test standards from FDA

BY Alaric DeArment

FRANKLIN LAKES, N.J. — At least one company making rapid influenza tests agrees with proposed new standards from the Food and Drug Administration.

BD said Monday that it would support the FDA’s proposal to reclassify rapid influenza tests as Class II devices. They are currently considered Class I, and the new classification would hold them to higher performance standards in order to give healthcare providers criteria for evaluating the tests they use.

The proposal would increase performance requirements for the tests to attain a sensitivity of at least 90% for influenza A and 80% for influenza B; any test not meeting those requirements would have to be withdrawn form the market one year after the rule is finalized. BD makes the Veritor System Flu A+B Test, which it launched two years ago.

"This proposal is a step in the right direction as physicians and hospitals routinely rely on rapid diagnostic influenza tests to help manage patients that are suspected of having influenza," BD Diagnostics president for diagnostic systems Tom Polen said. "Raising the standards of rapid influenza tests will provide healthcare providers the right information to guide patient diagnosis and treatment without requiring repeat testing."

 

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