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Former Walgreens retail eProcurement executive joins K2 Sourcing

BY Antoinette Alexander

PORT WASHINGTON, Wis. — Former Walgreens executive Dan Carlson has joined K2 Sourcing, a provider of software-as-a-service eProcurement and eSourcing applications.

Carlson, an experienced purchasing and eSourcing executive, will augment K2 Sourcing’s ability to assist clients in the use of its eProcurement applications and professional procurement services, the company stated.

After working at IBM, in 1993 Dan became Walgreens director of corporate (indirect) purchasing. As part of his role leading the purchasing team, he instituted the use of eSourcing applications not only for indirect purchasing, but for goods and services across all company departments including merchandise items for resale.

 


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Lipton Tea celebrates summer solstice with Lipton Sun display in New York City

BY Jason Owen

PURCHASE, N.Y. and ENGLEWOOD CLIFFS, N.J. — Lipton Iced Tea alongside singer and actress Katharine McPhee, celebrated the arrival of the summer solstice — the longest day of the year — by unveiling a one-of-a-kind illuminated installation to provide 24-hours of light to New Yorkers. The giant, luminous orb, named the Lipton Sun, was created in partnership with the PRATT Institute.

On June 20th, Katharine McPhee hosted the Lipton Summer Tastes Party to celebrate the inaugural lighting of the Lipton Sun. The installation remained illuminated throughout the day on June 21 to extend the celebration of the summer solstice.

"Summer is the time of year we all look forward to because longer and brighter days are perfect for fun times with friends and family. The Lipton Sun symbolizes that summer is officially here and that the possibilities are endless!" said McPhee.

"We’re thrilled to have partnered with Lipton Iced Tea to bring the Lipton Sun to life in a creative way," said Eric O’Toole, assistant professor at PRATT Institute. "At the heart of this partnership is a common thread — the spirit of embracing possibilities. The students at PRATT emulate this every day and we couldn’t agree more that, from a design perspective, the sun is the ultimate symbol of all the possibilities that summer has to offer."

In addition to the Lipton Sun, which will be accessible for public viewing at New York City’s Beekman Beach Club from June 20th through June 24th, Lipton is hosting an array of activities to further celebrate the season and encourage people everywhere to embrace summer living, including:

  • Feel the taste of summer via the Lipton "Summer Tastes Report" – Lipton is working with various celebrities and tastemakers, including actress and singer Katharine McPhee, entertainment host Mario Lopez, and NYC mixologist Scott Fitzgerald, to publish a series of "Summer Tastes Reports" – a guide to ‘must-know’ content, including what to see, make and do, to inspire you to feel the taste all summer long. Reports can be viewed on the Lipton Facebook pages (www.Facebook.com/LiptonUS and www.Facebook.com/LiptonIcedTea);
  • Feel the taste of summer on Facebook – Consumers can visit either of Lipton’s Facebook pages (www.Facebook.com/LiptonUS and www.Facebook.com/LiptonIcedTea) to upload a photo, using the hashtag #TasteofSummer, to show how they feel the taste of summer for a chance to win an all-expense paid trip for two to the Bahamas. For complete details and terms and conditions, please visit LiptonT.com.

Lipton Iced Tea comes in a variety of easy to serve formats, including Lipton Tea & Honey and a ready-to-drink line of teas.

Made from real tea leaves and fruit flavors, Lipton Tea & Honey has only 5 calories per 8 oz serving.

Some of the varieties available this season include:

  • Lipton Tea & Honey blackberry pomegranate iced green tea mix;
  • Lipton Tea & Honey mango pineapple iced green tea mix;
  • Lipton Tea & Honey half & half berry lemonade decaf iced tea mix.

Lipton’s ready-to-drink line of teas offer a delicious portfolio of flavors that are sure to please everyone’s taste buds. Some of this season’s most sought after flavors include:

  • Lipton Ready-to-Drink Diet Green Tea Citrus;
  • Lipton Ready-to-Drink Half & Half (tea & lemonade);
  • Lipton Ready-to-Drink Diet Green Tea Honey Ginseng;
  • Lipton Ready-to-Drink Diet Green Tea Mixed Berry.

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ModiFace enhances virtual makeover application for beauty brands

BY Antoinette Alexander

NEW YORK — ModiFace has announced the availability of an enhanced virtual makeover application for beauty brands that features advanced makeup and skin care visualization, foundation matching and beauty adviser technology to aid consumers in updating their makeup routines.

The white-labeled HTML web application for desktop and mobile platforms can be customized for any beauty brand and calibrated with their product portfolio to provide a personalized sales and marketing channel that complements the cosmetics counter.

The interactive, try-before-you-buy ModiFace application is designed to help consumers select the optimal cosmetic, skin care or hair products for their facial structure and coloring by visualizing them on their own uploaded photos. It allows users to try as many options as they wish at home or in store without the messiness of sequentially applying multiple real-world products.

Major enhancements in the new edition include:

  • Proprietary color simulation and texture rendering technology — nearly two years in development — that automatically detects and adjusts for photo lighting conditions and skin type to deliver a photorealistic visualization of how any makeup, skin care, anti-aging or hair product will look on the individual user;
  • A patented foundation finder that scans hundreds of Facebook photos of a user — in just a few seconds — to analyze the user’s skin texture, tone and undertone and then identify the ideal foundation shade from the brand’s product library;
  • A fully automated, artificial intelligence-based beauty advisor — populated with questions and answers from more than 100,000 ModiFace user sessions — that can respond to user questions through a chat interface to further personalize their makeover.

Other upgrades include the addition of custom makeup application options such as “cat-eye” eyeshadow and extended eyeliner, facial contouring to show how face shape can be altered with products like highlighters and bronzers, and the ability to virtually cut and brush hairstyles. Also, a new data analytics front end shows the most popular hairstyles and products being tried on in real time.

"Showing consumers what they would look like with a certain cosmetic product is only part of the story. Consumers also want advice, product recommendations, and more social engagement during their makeover. The new ModiFace virtual makeover technology does all of this with a very elegant and carefully thought out user experience," said Dr. Parham Aarabi, founder and CEO, ModiFace.
 


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