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Former Walgreens executive named AMS president

BY Allison Cerra

VERNON HILLS, Ill. — George Riedl has been named president of Advanced Marketing & Sales, AMS announced Thursday.

Riedl, a 27-year Walgreens veteran, will be actively involved in all areas of the company and will have all sales and marketing departments reporting to him, according to a statement released by AMS.

At Walgreens, Riedl served as the drug store chain’s EVP marketing and merchandising from 2003 until late 2008 before being shifted to SVP pharmacy innovation in March 2009. Riedl retired from Walgreens at the end of that year.

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Kimberly-Clark kicks off promotion with help from CheckPoints

BY Allison Cerra

DALLAS — Kimberly-Clark has teamed up with a mobile shopping application for a promotion at Walmart stores.

As part of Kimberly-Clark’s integrated commercial program linked to the upcoming release of Disney and Pixar’s "Cars 2," Kimberly-Clark said it will use CheckPoints’ app to drive shoppers to Walmart stores and engage them with Kimberly-Clark brands, such as Kleenex, Scott and more.

How it works: When Walmart shoppers enter the store and "check in" through the CheckPoints app, they are directed to specially marked Kimberly-Clark products that carry "Cars 2" promotional stickers. After scanning the package barcode with their smartphones, shoppers gain "Cars 2" premium rewards points, which are redeemable for "Cars 2" items, such as movie tickets and more.

"Kimberly-Clark is using innovative marketing to engage shoppers with our brands and incentivize them to add more Kimberly-Clark products to their shopping baskets," Kimberly-Clark director of shopper marketing Richard Moulton said. "CheckPoints’ mobile shopping app offers us an easy way to reach consumers on the go, encourage them to check out the ‘Cars 2’ promotion this summer, and stock up on our leading brands at Walmart. We will offer interesting content, fun games and premium ‘Cars 2’ rewards right in the palms of their hands."

For more information on the Kimberly-Clark program visit Kimberly-Clark.com/CARS2.

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Awareness, economy propel VMS

BY Michael Johnsen

There is really no one factor driving sales of supplements today; there are a lot of factors. Consumer awareness and positive perception is on an upward trajectory, thanks in part to a number of published studies establishing the health benefit and need for supplements like vitamin D. The recession also has fostered consumer gravitation toward more self-care solutions.

  

The article above is part of the DSN Category Review Series. For the complete Supplements Mid-Year Report, including extensive charts, data and more analysis, click here.

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