BEAUTY CARE

Former P&G executive joins Orabrush as CEO

BY Antoinette Alexander

PROVO, Utah Orabrush, the tongue cleaner that is designed to help cure bad breath, has named former Procter & Gamble executive Jeff Davis as its new CEO.

The company also announced an infusion of capital by 2x Consumer Products Growth Partners, which has invested in such companies as gDiapers eco-friendly diapers, Tasty Bite Indian foods, Eagle snacks and Wellness & Old Mother Hubbard all-natural foods for pets.

Davis joins Orabrush after retiring from P&G with 23 years of service. Most recently, he led global operations of the worldwide Wella business as VP and general manager of P&G Salon Professional. During his tenure at P&G, Davis worked in six different product sectors — including consumer packaged goods, pharmaceutical and beauty — in five different countries.

Robert Wagstaff created Orabrush in 2000. The patented, FDA-approved tongue cleaner is designed to help cure bad breath using a combination of soft, pointed bristles that reach deep in the tongue and a unique scraper to remove bacteria.

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New toothpaste from the Natural Dentist to hit retail

BY Antoinette Alexander

MADISON, N.J. The Natural Dentist has announced the launch of its new Healthy Teeth & Gums Sensitivity fluoride toothpaste, which is free of sodium lauryl sulfate, triclosan, preservatives and artificial dyes or sweeteners.

Healthy Teeth & Gums Sensitivity fluoride toothpaste in peppermint twist flavor will hit stores in January at a suggested retail price of $5.39.

"If you’re one of the millions of Americans with sensitive teeth caused from excessive brushing, gum recession, teeth grinding, tooth whitening and numerous other factors, you know the discomfort that hot, cold or sweet foods can produce," stated Kelly Kaplan, president and COO of Revive Personal Products, the parent company of The Natural Dentist. "The combination of pain relief with cavity protection is unique on its own, and because it is delivered with an all-natural ingredient base, the product is very special."

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Milani Hair goes great lengths

BY Antoinette Alexander

LOS ANGELES Actress and former "Deal or No Deal" model Leyla Milani, with a team of hair care professionals, has developed do-it-yourself, clip-in-and-go hair extensions.

Her new venture, Milani Hair, is an "As Seen on TV" hit after its recent nationwide rollout via two-minute spots on cable and network television. In addition, Milani Hair now is available at select Planet Beauty stores in California.

Milani Hair extensions give women of all ages instant length, volume, fullness, and even color and highlights with the snap of a clip — literally. Each set includes seven individual pieces, measuring at roughly 20 in. in length, and the clips are matched to each hair color. The hair is 100% Remy-grade human hair, which means it is long-lasting and heat- and color-friendly.

 

Milani Hair comes in 10 different shades and is priced at about $180 (three payments of $59.99). With the proper care, Milani Hair should last well up to a year, according to the company. Milani Hair can be found online at MilaniHairTV.com.

 

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