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Former NFL star tapped as Dust-Off spokesman

BY Allison Cerra

BRANCHBURG, N.J. — A consumer electronics cleaning products brand has tapped a former National Football League linebacker to serve as its brand ambassador.

Dust-Off said Carl Banks will use his knowledge of brands and experience as a Super Bowl champion to help Dust-Off establish new retail partnerships and grow their marketing avenues for the screen cleaning line. Dust-Off can be used on such consumer electronics as HDTVs, netbooks, navigation systems, MP3 players, digital cameras and more.

"We are thrilled to bring in Carl Banks as the new brand ambassador for the Dust-Off screen cleaners," said Phil Lapin, president and CEO for Falcon Safety Products, manufacturer of Dust-Off. "He is a positive role model and respected member in the professional sports community who can help us build our Dust-Off brand. His recent development of his own brand, G-III Sports by Carl Banks, gives him the knowledge and experience of brand loyalty and awareness that we are looking for in an ambassador."

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Ice Breakers Duo makes market debut

BY Allison Cerra

HERSHEY, Pa. — Hershey recently expanded its Ice Breakers line.

New Ice Breakers Duo mints combine a sweet, fruity taste with the brand’s signature cooling crystals, the company said. The mints, which includes raspberry and strawberry flavors, now are available at retailers nationwide in 1.3-oz. containers.

As part of the launch, the Ice Breakers brand has launched the "Duo It Better" challenge on Facebook, which invites fans take part in four different activities to identify their "personality duality" through an interactive application. In addition, Ice Breakers also is providing fans with access to three exclusive Pandora radio stations: Ice Breakers Duo Sweet Station, Ice Breakers Duo Cool Station and Ice Breakers Duo It Better Station.

"Ice Breakers Duo mints offer fans the best of both worlds with a delicious and invigorating fresh breath experience that pairs a sweet, textured fruity side with a cool, smooth minty taste," Ice Breakers spokeswoman Anna Lingeris said. "We’re excited to bring this duality to life through a special partnership with Pandora and an interactive Facebook app that gets fans involved by taking a look at both the sweet and cool sides of their personalities."

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Thrifty White adopts HealthyPackRx

BY Alaric DeArment

PLYMOUTH, Minn. — Thrifty White Pharmacy is carrying a new prescription drug packaging system that it said would improve adherence.

With the HealthyPackRx, medications are organized into individual packages labeled with the medication, date and time to be taken, with the intention of preventing patients from taking their drugs incorrectly.

"The number one problem of treating illness today is a patient’s failure to take prescription medications correctly, regardless of patient age," Thrifty White EVP pharmacy Tim Weippert said. "By synchronizing all your prescriptions into our new HealthyPackRx packets, patients will be more adherent and compliant, leading to healthier outcomes and healthier patients."


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