HEALTH

Former Leiner Health executive dies

BY Michael Johnsen

TRABUCO CANYON, Calif. — Retired Leiner Health SVP marketing Bob LaFerriere, 62, passed Feb. 4 from multiple myeloma, according to reports.

LaFerriere was a 40-year drug industry veteran who started at Thrifty Drug and Discount Stores scooping ice cream. In 1992, LaFerrierre left Thrifty as SVP purchasing to become president and CEO at Slim Fast Foods. He later joined Leiner Health as SVP marketing and retired in 2008.

LaFerriere is survived by his wife, Jill, and his sons, Chad and Matt.

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Prestige preparing big pediatric cough-cold splash

BY Michael Johnsen

NEW YORK — You can expect to see quite a bit of co-promotional activity between PediaCare and Little Remedies in the 2011-2012 cough-cold season, Prestige Brands president and CEO Matthew Mannelly told investors Wednesday morning at the Bank of America Merrill Lynch 2011 Consumer Conference held here.

Prestige acquired PediaCare in November 2010 as part of its acquisition of Blacksmith Brands. That meant the timing for in-store co-promotional activity, such as primary endcap displays for the 2010-2011 season had passed, but not for the 2011-2012 cough-cold season and beyond. “Over the next couple of years, we’re going to be going down that path, and it’s going to be really exciting for us,” Mannelly told investors.

Prior to the acquisition, Prestige had been priced out of many of those endcap programs because of its smaller footprint. Now, with the acquisition of PediaCare and with cough-cold-allergy brands Luden’s and NasalCrom, Prestige fields a hefty cough-cold portfolio, Mannelly said.

Mannelly also suggested historical cough-cold product buying patterns will come back into play. For the 2009-2010 season, H1N1 pandemic concerns prompted many retailers to buy early and often, resulting in a supply chain overloaded with cough-cold products when the H1N1 phenom failed to translate into over-the-counter sales. Retailers will resume aligning their buys a little more closely to consumption, he said.

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FRS Healthy Energy to launch two new formulas

BY Michael Johnsen

FOSTER CITY, Calif. — FRS Healthy Energy on Tuesday announced the launch of new Healthy Protein and Healthy Energy formulas to be shipped in April.

Both products will be fueled by the patented FRS quercetin formula, the company said. Quercetin, recently granted GRAS — generally recognized as safe — status by the Food and Drug Administration, is the natural energy-boosting antioxidant contained in all FRS products. To date, FRS Healthy Energy products contain the highest level of quercetin (QU995) on the market, the company claimed.

The new lines will debut in an environmentally friendly, resealable plastic bottle.

The Healthy Protein line initially will debut two flavors at 190 calories: orange cream and blackberry acai. Each 12-oz. bottle provides 25 g of whey protein and includes 7 g of dietary fiber and essential vitamins.

The FRS Healthy Energy product offerings should appeal to health-conscious consumers seeking prolonged energy and increased stamina by offering 325 mg of quercetin, 85 mg of green tea catechins and seven essential vitamins. FRS will offer two 90-calorie flavors, cherry limeade and wild berry, formulated with organic sugar and stevia.

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