HEALTH

Former Lansinoh CEO shifts to Insight Pharmaceuticals

BY Allison Cerra

LANGHORNE, Pa. A developer, manufacturer and marketer of OTC consumer brands has appointed a new chief executive.

Insight Pharmaceuticals, maker of such brands as Anacin and Dermarest, announced that Gary Downing will become CEO of the company Feb. 15. Prior to this appointment, Downing served as CEO of breastfeeding product maker Lansinoh for nearly eight years, leading the company’s and profitability to grow more than fivefold and sevenfold, respectively. Downing also co-founded niche OTC brand marketing company Medtech, and held senior management positions at such industry leaders as Rhone-Poulene Rorer, Gillette’s Oral-B Labs and Richardson-Vicks, where he had a successful track record of developing profitable businesses.

“We are very excited to have someone of Gary’s caliber joining the Insight team and are looking forward to his leadership and contribution to further the growth of our business.  His background and experience in acquiring and developing brands are a perfect complement to our long-term strategy,” said Mo Stout, Insight Pharmaceuticals chairman.

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Yakult makes its way to Colorado, New Mexico

BY Allison Cerra

TORRANCE, Calif. A probiotic drink is making its way to the Colorado and New Mexico markets.

Yakult, a citrusy shot-sized beverage aimed to help maintain a healthy digestive system, now is available in such grocery chains as Walmart, Safeway, Albertsons and more.

“In Colorado and New Mexico we will continue to educate customers about probiotics and the importance of a healthy lifestyle, while sampling Yakult at in-store demos and community events,” said Masaaki Sunami, Yakult VP marketing and sales. “We believe that once people try our product they will understand the benefits for themselves.”

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Cirrus taps Olympic swimmer for endorsement deal

BY DSN STAFF

MIAMI BEACH, Fla. One of the United States’ top young Olympic swimmers, Christine Magnuson, will endorse Cirrus Healthcare’s BioEars and ClearEars to the American swim community, Cirrus Healthcare announced.

Known for her prowess as a butterfly swimmer, Magnuson burst onto the scene in 2009 winning an individual NCAA Championship in the 100-yard butterfly and following it up just months later with a silver medal in the 100-meter butterfly and the 4×100-meter medley relay.

“Having a swimmer as successful, both academically and athletically, as Christine representing our brands is very exciting for us at Cirrus,” stated Drew O’Connell, Cirrus CEO. “Her endorsement will help us to highlight the benefits of our innovative products, ClearEars and BioEars, to swimmers throughout the country who are concerned about the health of their ears.”

The deal includes featuring the Olympic double medalist on packaging, in appearances and in print advertising to share the product benefits of Cirrus Healthcare’s swim specific products.

“BioEars allows me to take the precautionary measures necessary to protect my ears when in the water,” Magnuson stated. “I use ClearEars to remove trapped water from my ears following practices or big meets. As a swimmer, you always have to be conscious about ear health.”

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