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Former Jones Soda executive returns as board member

BY Allison Cerra

SEATTLE — Jones Soda has appointed one of its former executives to its board.

Jennifer Cue, who served in various roles — including CFO, COO and board member from 1995 to 2005 — has rejoined the company as a member of its board of directors.

"While Jennifer was here as interim CFO we found that she brought meaningful operational and financial context from Jones’ history. Having Jennifer on the board will allow us to continue to tap into her knowledge and experience as a former senior executive at Jones during a time when much was accomplished," Jones Soda CEO William Meissner said.

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Radioactive Energy Drink gets formula, packaging revamp

BY Allison Cerra

CHICAGO — Radioactive Energy Drink has been reformulated and relaunched in 16-oz. cans from Rexam.

The beverage, which doesn’t contain artificial colors, preservatives or high-fructose corn syrup, now has less calories and sugar while touting added vitamins. Additionally, the new Rexam cans feature updated graphics that include fluorescent ink that glows in the dark under a black light.

"Our beverage is perfect for the health conscious consumer who wants a boost to support their active lifestyle," Radioactive CEO Joseph Rossi said. "Our distinctive formulation provides superior energy that helps fuel a busy day. And through our excellent partnership with Rexam, we are able to provide it in a great-looking new can with glow-in-the-dark graphics that really ‘pop’ off retail shelves."

Radioactive currently is available at select retailers in California, Nevada and Illinois. It soon will be available in Arizona and New Mexico, with plans for continued expansion throughout the year.

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H2O Overdrive, H2O Overdrive Hydrate get formula, packaging updates

BY Allison Cerra

SALT LAKE CITY — Innovative Health Solutions announced that it has redesigned the formula of and updated the packaging for its sports beverages.

IHS said its H2O Overdrive and H2O Overdrive Hydrate drinks now have improved nutritional formulas that include more than 30 essential vitamins, minerals and amino acids that are designed to provide hydration, energy, stamina, performance and recovery. Additionally, H2O Overdrive has only 3 g of sugar and delivers 8 g of 100% whey protein isolate and 21 g of complex carbohydrates, while H2O Overdrive Hydrate does not contain sugar but does tout 3 g of 100% whey protein isolate and 9 g of complex carbohydrates.

In addition to the new and improved formula, IHS also has overhauled its packaging to highlight the offerings of both H2O Overdrive and H2O Overdrive Hydrate, the company said.

Both H2O Overdrive and H2O Overdrive Hydrate are available in three flavors: Jostaberry Grape Explosion, Lychee Lemon Rush and Tangy Tangerine Freeze.

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