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Former Gillette executive joins Welch’s

BY Allison Cerra

CONCORD, Mass. The maker of Concord and Niagara grape-based products has named a former Gillette executive as its new chief marketing officer.

Matthew Wohl joined Welch’s last week, following a 16-year career at Gillette, where he lead product development, innovation, new product launches and marketing communications for a number of brands including Mach3, Fusion and most recently the 2010 launch of Fusion ProGlide razors.

"We are enjoying very positive business momentum at Welch’s, and we are delighted to welcome Matthew to the team," said Brad Irwin, Welch’s president and CEO. "We are excited by the depth of his experience and his proven ability to build world-class brands while balancing with a practical focus on sales."

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Equal Exchange expands chocolate business

BY Allison Cerra

WEST BRIDGEWATER, N.J. It seems that Equal Exchange’s chocolate sector is gaining momentum.

The company, a full-service, nationwide provider of high-quality organic coffee, tea, chocolate, cocoa, healthy snacks and bananas, recently introduced new 3.5-oz Fair Trade chocolate bars: Organic Ecuador dark chocolate (65% cocoa content) and organic chocolate caramel crunch with sea salt (55% cocoa content). The organic Ecuador dark chocolate bar is reminiscent of baked brownies fresh out of the pan, Equal Exchange said. The bar’s sweet, fudgy richness is balanced by hints of citrus and floral notes. Meanwhile, the organic chocolate caramel crunch with sea salt bar appeals to chocolate lovers who enjoy a contrasting sweet and salty sensation.

The Ecuadoran bar is vegan. Both bars are kosher, gluten-free and soy-free.

According to the company’s annual report, its chocolate sales had exceeded $5 million in 2008, and they approached $6 million in 2009.

 

“What was once a coffee company has successfully been moving into new categories,” Equal Exchange spokesman Rodney North was quoted as saying. “What’s consistent is these are organic fair trade products bearing the Equal Exchange brand and message.”

 

 

The wholesale price is $2.50 per bar and $30 per case. The suggested retail price is $4.25.

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Scott Naturals wants consumers to get smart with flushing habits

BY Allison Cerra

DALLAS Kimberly-Clark’s Scott Naturals brand has introduced the Smart Flush bag, a device that reduces toilet water use.

How it works: When placed in the toilet tank, the material in the Smart Flush bag absorbs water and expands, reducing the amount of water consumed in each flush by up to 1 L. The Smart Flush bag will be given away exclusively on Scott Naturals eight-pack and 12-pack bath tissue at retailers nationwide in September and October, while supplies last. The promotion will be supported by a national campaign, including a dedicated TV spot explaining Smart Flush and in-store video advertisements.

 

"K-C and the Scott Naturals brand are committed to sustainability and to preserving natural resources for future generations," said Doug Daniels, Scott brand manager. "The Smart Flush device makes it easy for consumers to conserve by reducing the water consumed by each toilet flush. This innovative solution aligns with Scott Naturals brand’s approach of making it easy for environmentally aware consumers to take a green step at home, without changing their normal routines."

 

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