Former Gillette executive joins Welch’s
CONCORD, Mass. The maker of Concord and Niagara grape-based products has named a former Gillette executive as its new chief marketing officer.
Matthew Wohl joined Welch’s last week, following a 16-year career at Gillette, where he lead product development, innovation, new product launches and marketing communications for a number of brands including Mach3, Fusion and most recently the 2010 launch of Fusion ProGlide razors.
"We are enjoying very positive business momentum at Welch’s, and we are delighted to welcome Matthew to the team," said Brad Irwin, Welch’s president and CEO. "We are excited by the depth of his experience and his proven ability to build world-class brands while balancing with a practical focus on sales."
Equal Exchange expands chocolate business
WEST BRIDGEWATER, N.J. It seems that Equal Exchange’s chocolate sector is gaining momentum.
The company, a full-service, nationwide provider of high-quality organic coffee, tea, chocolate, cocoa, healthy snacks and bananas, recently introduced new 3.5-oz Fair Trade chocolate bars: Organic Ecuador dark chocolate (65% cocoa content) and organic chocolate caramel crunch with sea salt (55% cocoa content). The organic Ecuador dark chocolate bar is reminiscent of baked brownies fresh out of the pan, Equal Exchange said. The bar’s sweet, fudgy richness is balanced by hints of citrus and floral notes. Meanwhile, the organic chocolate caramel crunch with sea salt bar appeals to chocolate lovers who enjoy a contrasting sweet and salty sensation.
The Ecuadoran bar is vegan. Both bars are kosher, gluten-free and soy-free.
According to the company’s annual report, its chocolate sales had exceeded $5 million in 2008, and they approached $6 million in 2009.
“What was once a coffee company has successfully been moving into new categories,” Equal Exchange spokesman Rodney North was quoted as saying. “What’s consistent is these are organic fair trade products bearing the Equal Exchange brand and message.”
The wholesale price is $2.50 per bar and $30 per case. The suggested retail price is $4.25.
Mom Central Consulting develops marketing model for dads
NEWTON, Mass. A leading social media marketing agency to mothers has developed a counterpart for expanding its parent influencer marketing model beyond the mom demographic.
Mom Central Consulting said new Dad Central Consulting touches upon the fact that fathers are more involved than ever with making household purchases and turn to other fellow fathers for advice.
"We recognize that dads play an increasingly important role in family purchase decisions. Whether the prevalence of dual-income families where both parents take an equal role in raising their children, the growth of single fathers raising children, or the active involvement in roles traditionally held by moms, the influence of dads has never been greater," said Mom Central CEO and founder Stacy DeBroff. "Just like moms, dads turn to their friends for support, and to influential dads online for parenting ideas, product suggestions and trusted advice."