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Former Facebook president invests in e-cigarette brand

BY Alaric DeArment

SCOTTSDALE, Ariz. — Electronic cigarette brand Njoy has raised $75 million in funding, the company said Monday.

Njoy, whose ads have appeared on New York streets and which recently posted an ad on YouTube featuring rock musician Courtney Love using language not exactly suitable for prime-time television, received the investment from early Facebook investor Sean Parker and Homewood Capital principal Douglas Teitelbaum, the latter of whom will join Njoy’s board of directors.

"These individuals are among the world’s leaders in identifying paradigm-shifting consumer technology investment opportunities, and their investment represents confidence in Njoy’s model," Njoy CEO Craig Weiss said. "The successful completion of this capital raise underscores the growth potential for Njoy as it continues to lead the electronic cigarette market, and our ongoing confidence in the huge promise of our business."

 

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Prestige Brands launches Goody’s in shot format

BY Michael Johnsen

TARRYTOWN, N.Y. — Prestige Brands on Monday announced the launch of Goody’s Headache Relief Shot. The product combines the pain relievers acetaminophen and caffeine in a fast-acting, single-dose liquid. 

"We believe the Goody’s Headache Relief Shot is truly a game-changer in pain relief," stated Joseph Juliano, brand director, Goody’s. "There is no other product like it on the market. It contains proven ingredients that we know are effective in reducing pain and delivers them in a quick, easy-to-drink shot. One dose of this fast-action liquid and you can stop worrying about a headache and be on the go again."

NASCAR driver Dale Earnhardt Jr. will play a major role in the Goody’s Headache Relief Shot marketing campaign, including appearing in advertising, social media and retail promotions. The product will be sold at major retailers throughout the Southeast and nationally at Walmart, Walgreens and Dollar General. 

The Goody’s Headache Relief Shot will be sold in packages of two, with each 2 oz. bottle containing 1,000 mg of acetaminophen and 65 mg of caffeine, the company reported. It comes in citrus and berry flavors.

The product was recently showcased at the GMDC and FMI joint Health & Wellness @Retail 2013 conference, where it was selected by DSN editors as a "hot product." 

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Cutex products now available at extreme-value retailer Five Below

BY Antoinette Alexander

ST. LOUIS — Cutex has announced the availability of its Advanced Revival formula at Five Below retail stores across the United States.

As the retail store’s name suggests, Five Below is offering select Cutex products for less than $5. Nail polish remover products include the Advanced Revival One-Step Remover Pads, Advanced Revival Liquid Nail Polish Remover, the Cutex Corrector Pen and Cutex Regular Instant Nail Polish Remover Jar.

“Cutex always looks for innovative ways to reach a new loyal customer base, and partnering with Five Below is a great way to get Cutex products into and onto the hands of many consumers around the nation,” stated John Mandelker, president of Cutex. “We take pride in our 100-year legacy allowing us to break ground in the innovation of new and better products.”

The Cutex Advanced Revival formula is the first innovation in nail polish remover in more than 15 years. The patent-pending formula combines the power of acetone with strengthening and nourishing natural apricot seed and parilla drying oils, the company stated.

Cutex Advanced Revival Nail Polish Remover Pads use the same Advanced Revival formula but are able to condition nails and cuticles in one step. The patented formula is designed to remove polish faster and create an ideal canvas for a base coat or nail polish that follows. Each felt pad is individually wrapped and removes polish from 10 nails, fingers or toes.

Also available at Five Below are the Cutex Corrector Pen and the Cutex Regular Instant Nail Polish Remover Jar. The Corrector Pen combines the performance of Cutex nail polish remover with the precision of a contoured applicator tip for quick, accurate touch-ups. The pen includes four extra tips in a portable design. The Cutex Regular Instant Nail Polish Remover Jar is an alternative to liquid polish removers. Each nail is cleaned by twisting one finger at a time with the sponge in the jar.
 

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