BEAUTY CARE

Former Elizabeth Arden exec launches new skin care line

BY Antoinette Alexander

NEW YORK — Vargas Cosmetics has announced the introduction of Tilth Beauty, a new skin care line created by Anthony Vargas, former VP of research and development for Elizabeth Arden.

After 25 years with Arden, Vargas started Vargas Cosmetics and launched Tilth Beauty.  It debuted exclusively online in October and will be available in salons and retail outlets in 2013. 

All Tilth Beauty products are free of parabens, phthalates, sulfates, petroleum-based products, silicones, synthetic fragrances, GMO, animal/dairy derived products and artificial coloring.  In addition, it is gluten free, cruelty free and has green packaging.

The Tilth Beauty line is comprised of 14 products including cleansers, toners, moisturizers, serums and eye treatments. The products range in price from $32 for a cleanser to $62 for a serum.

Prior to his work at Elizabeth Arden, where he was instrumental in developing their prestige Prevage and Ceramine lines, Vargas worked in skin care research and development at Avon Products for nine years. 

 

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New IFRANA documentary provides rare look at fragrance industry

BY Antoinette Alexander

WASHINGTON – The International Fragrance Association of North America has announced the release of "The Story of Fragrances," a documentary that gives an inside look at the fragrance industry and the science behind some of the world’s most well-known and successful perfumes.

The film features such perfumers as Carlos Benaim, creator of Polo by Ralph Lauren. Benaim and other artists come together to discuss their expertise, inspirations and knowledge of the fragrance industry.

"The Story of Fragrances" gives viewers a unique glimpse into the processes artists and scientists use to create fragrances. Experts from the industry discuss how artistry and passion combine with science and technology to produce some of the world’s best-selling fragrances.

"This documentary will open people’s eyes to the science and artistry behind the fragrances we all use and love," said Jennifer Abril, president of IFRANA. "This film clears up any misperceptions about the industry by showing that safety, precaution and precision are essential when crafting fragrances. ‘The Story of Fragrances’ demonstrates that consumer safety is the No. 1 goal of the industry."

The documentary features a number of scientists and artists, including Christophe Laudamiel, co-perfumer on Polo Blue by Ralph Lauren and winner of the FIFI "Fragrance Star of the Year" Award in 2003. The film also contains interviews with Jennifer Abril, perfume evaluator Nancy Cordaro, and master perfumers Steven Claisse and Mark Banwer.
 

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Alberto VO5 develops new Salon Series hair care line

BY Antoinette Alexander

STAMFORD, Conn. – High Ridge Brands’ Alberto VO5 hair care brand has announced the upcoming launch of its new Salon Series line of shampoos, conditioners, styling and treatment products. 
 


Formulated from 100% natural oils derived from honey, papaya, kiwi, marigold, sweet almond and more, Salon Series products penetrate hair from roots-to-ends and work in tandem with VO5’s five-vitamin formula (i.e., vitamins E, H, C, B3 and B5). The suggested retail price is $2.49 each.



The new line consists of four varieties of shampoos and conditioners that address nearly all hair care needs.  Rounding out the VO5 Salon Series line are three moisturizing treatments and four styling products, including hairsprays, mousse and gel.           



The Alberto VO5 Salon Series product line includes:
 


Hydrate + Nourish Shampoo and Conditioner: VO5 Salon Series Hydrate + Nourish shampoo and conditioner, made with nutritive plant oils, replenish moisture and add healthy luster to hair, from roots to ends. 



Smooth + Sleek Shampoo and Conditioner: Formulated with a smoothing complex that helps manage unruly hair, this shampoo and conditioner duo helps eliminate frizz. 



Full Body + Shine Shampoo and Conditioner: Infused with coconut oil and salon conditioning agents that weightlessly coat and plump each hair strand, this shampoo and conditioner deliver a visible volume boost, from roots to ends. 



Color Shield + Radiance Shampoo and Conditioner: With its protective formula, VO5 Salon Series Color Shield + Radiance shampoo and conditioner lock in color and shine while enhancing hair’s radiance. UV blockers protect color from fading.

Total Recovery Deep Conditioning Hair Mask: This weekly, five-minute treatment helps transform dull, dry, or damaged hair and restores body, shine and strength.  Formulated with vitamins and proteins, it nourishes fragile ends and minimizes breakage by improving elasticity.



Anti-Frizz & Shine Styling Cream: Enriched with five vitamins and 11 revitalizing oils, this lightweight cream helps prep hair for the rigors of styling by nourishing hair, reducing frizz and boosting shine. 



Simply Stunning Leave-In Conditioner: This all-in-one leave-in miracle conditioner is the secret weapon for smoother styling and manageability for all hair types. Its vitamin-enriched formula saturates hair with moisture, helps protect it from heat and strengthens it against split ends.



Perfect Hold Styling Products: VO5 Salon Series Perfect Hold styling products are infused with five essential vitamins to help fortify hair for a healthy shine. Perfect Hold aerosol and nonaerosol hairspray, mousse and sculpting gel offer all-day control.

 

VO5 Salon Series will be available nationwide starting February 2013.

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