HEALTH

Former Alacer CEO joins UrgentRx board

BY Michael Johnsen

DENVER — UrgentRx, developer of fast-acting over-the-counter flavored powder medications, on Tuesday named Ron Fugate to the company’s board of directors.

Previously, Fugate served as president and CEO of Alacer, makers of Emergen-C. Fugate and the Alacer team tripled the size of the Emergen-C business and led a highly competitive sale process that resulted in the sale of the company to Pfizer. Most recently, Fugate was president of YoCrunch (a Catterton Partners portfolio company), driving growth and innovation in the highly competitive yogurt and refrigerated dairy category, culminating with the sale of YoCrunch to Danone.

During his professional career, Fugate also held roles in sales and marketing at blue-chip consumer products companies including Johnson & Johnson, Kellogg’s, and Bristol-Myers Squibb. He has also served on the executive committee and board of the Council for Responsible Nutrition and as a member of the board of the Orange County Business Council.

“There is significant relevance and a strong analog in what UrgentRx is doing within the OTC category with what Ron accomplished at previous companies, notably Emergen-C in the vitamin category,” stated Jordan Eisenberg, president UrgentRx. “His impressive track record of disrupting staid market segments and transforming traditionally boring commodity-driven products into exciting, relevant brands will be a tremendous asset to the UrgentRx team. We look forward to working with him as we continue to build the UrgentRx brand.”

“I like the fact that UrgentRx really understands the needs of today’s consumer and is not afraid to shake things up in the health and beauty universe. UrgentRx products address a significant untapped need and their marketing and strategic direction are right on target," Fugate said.

 

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CRN adds 14 companies to its roster

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Monday announced the addition of 14 companies to its membership roster.

“We’re pleased to see such a robust response to the work that CRN does to strengthen this industry for its responsible companies and their customers, ” stated CRN president and CEO Steve Mister. “It’s extremely gratifying to represent companies that are at the top of their game and committed to long-term, sustainable growth. You’re only as good as the company you keep, and we’re looking forward to welcoming these 14 companies into the CRN family.”

The new members companies include nine voting members — Delavau, Dr. Paul Lohmann, Healthy Directions, Innovative Food Processors, Metagenics, National Enzyme Company, Pacific Nutritional, Scientific Living and Stauber — and five associate members, including IRI, the Law Office of Bayne & Assoc., Sanford Rose Assoc., the Shelton Group and Ullman, Shapiro & Ullman. 

 

 

 

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LifeScan launches telemedicine-enabled glucose meter

BY Michael Johnsen

MILPITAS, Calif. — LifeScan on Monday introduced the new OneTouch VerioSync Meter, which uses Bluetooth technology to wirelessly send blood sugar test results to devices using the OneTouch Reveal mobile app.

From the OneTouch Reveal mobile app’s summary screen, users can see their key information at a glance, including color-coded bar graphs showing the percentage of results within, above and below their personalized target ranges and 14-day averages of blood sugar readings. Individuals can also access a color-coded electronic logbook that automatically displays test results over a two-week period, as well as other features that allow them to enter and view information about carbohydrates consumed, physical activity and medication.  

And with the OneTouch Reveal mobile app’s data sharing feature, key information can be shared with healthcare professionals, caregivers or family members via text or email.

“When you consider how many of us rely on our smartphones on a daily basis, managing chronic illnesses such as diabetes is a promising area for mobile health applications,”  Jeremy Pettus, of the UCSD Department of Endocrinology, said. “It’s exciting to see true wireless communication brought to blood glucose monitoring. By helping patients to easily access, understand and share their blood sugar data via their iPhones, a system like the OneTouch VerioSync can help lead to better self-management and more productive conversations with their healthcare professionals."

The meter has an introductory promotional price of $19.99 and is available at the OneTouch online store and will also be available at http://www.Walgreens.com,  http://www.CVS.com, http://www.RiteAid.com and http://www.Walmart.com.  

 

 

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