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Forgiven makes way to Duane Reade stores

BY Allison Cerra

ATLANTA — Forgiven Bottling Group is bringing its alcohol metabolizer to Duane Reade stores.

The company and its distributor, RH Labs, said Forgiven, which is designed to increase the rate at which the body processes alcohol, will be available chainwide. Additionally, the product also will be promoted on a Times Square billboard, effective June 18.

Forgiven is a proprietary blend of all-natural ingredients, including organic acids, amino acids, vitamins and herbs that increase the body’s metabolic rate while restoring the necessary amounts of essential vitamins and nutrients, the company said.

Forgiven is sold at such retailers as CVS/pharmacy and GNC. Duane Reade is the latest major chain to join the ranks of CVS and GNC, who already carry Forgiven.

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Sunbelt Bakery shakes up cereal line with Simply Granola

BY Allison Cerra

COLLEGEDALE, Tenn. — Sunbelt Bakery has added a new product to its line of preservative-free granola cereals.

New Simply Granola is a back-to-basics cereal delivers a hint of brown sugar and offers consumers protein, whole grain oats and is an excellent source of fiber and iron.

"We are committed to giving consumers cereals that deliver a bakery-fresh taste and are completely preservative free," Sunbelt Bakery brand manager Jeff Badger said. "Simple Granola does that, and is perfect for eating by the handful, in a bowl with milk, or on top of yogurt."

Simple Granola cereal will join the Sunbelt Bakery cereal family alongside banana nut, fruit and nut and low-fat varieties. The four cereals will be sold at a suggested retail price of $2.79.

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DPS hopes to score touchdown with Chicago Bears

BY DSN STAFF

LAKE FOREST, Ill. — The Dr Pepper Snapple Group has inked a multiyear deal with a National Football League franchise.

DPS said it joins the Chicago Bears as a Hall of Fame partner and will be the exclusively provide of carbonated soft drinks and other beverages at Chicago’s Soldier Field, where fans will enjoy Dr Pepper, RC Cola and more of the company’s leading flavor brands for the next seven years. In addition, DPS also will be the title partner of Bears training camp and have in-stadium and game day branding elements in the south courtyard at Soldier Field, as well as work with the team on local community outreach, advertising and retail promotions.

DPS’s relationship with the Chicago Bears is the company’s first category-exclusive vending and pouring rights deal with an NFL franchise and one of the company’s biggest professional sports team sponsorships.

"We are thrilled with the opportunity to partner with the Bears, and we are looking forward to being part of a one-of-a-kind game day experience at Soldier Field, one of the most venerable and hallowed sports venues in the U.S.," said Joe Rowland, SVP and general manager for DPS’s central business unit based in Northlake, Ill. "This deal enables us to promote trial and awareness of our leading brands with some of the best fans in the world while further strengthening the remarkable ties our company and our brands have to the Chicago area."

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