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FOP labels don’t necessarily influence product purchasing intent

BY Allison Cerra

NEW YORK — Front-of-pack labels may not sway customers from purchasing certain items in stores.

Conducting a study among more than 1,000 shoppers on their opinion of such labels and changes in purchase intent among 25 major brands with and without FOP labeling, HealthFocus International found that 43% of shoppers said that it’s unlikely that FOP labeling will impact their food choices. However, some purchase intent scores changed by more than 25%.

HealthFocus noted that such terms as “better for you” and “indulgent” garnered different attention. For example, purchase intent for such products as frozen pizza dropped with the FOP information, while the purchase intent for some cookie brands rose. Purchase intent for pasta dropped with the FOP information, while some canned soup brands increased.

Among the 25 major brands included in the study were DiGiorno rising crust supreme pizza, Nabisco Chips Ahoy, Barilla pasta and Progresso canned soup.

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Chobani develops yogurt line for kids

BY Allison Cerra

NORWICH, N.Y. — The first-ever Greek yogurt for kids is rolling out in stores nationwide this month.

Chobani’s Champions line, available in Honey-Nana and VeryBerry flavors, blends low-fat yogurt and real fruit. Each 3.5-oz cup contains just 100 calories and provide an excellent source of vitamin D. 

Champions will be sold in four-packs.

"The launch of Chobani Champions embodies our heartfelt belief that if you give kids delicious foods that are also good for them, they will gladly raise a spoon and dig in," said Hamdi Ulakaya, president, CEO and founder of Agro Farma, Chobani’s parent company. "The product name celebrates the potential of every child to be a champion in his or her own right."

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Kraft Singles unwraps magic of Disney on Ice

BY Allison Cerra

GLENVIEW, Ill. — Kraft Singles has partnered with Disney On Ice by offering consumers a chance to get a pair of discounted tickets to touring Disney on Ice shows.

Now through May 31, any Kraft Singles wrapper can be redeemed for a pair of 50%-off tickets to any of the five touring shows, including Disney-Pixar’s "Toy Story 3" and "Princess Wishes."

Kraft Singles wrappers can be directly redeemed at the show’s box office, mailed directly to the venue box office or mailed to Disney On Ice’s customer service center.

Complete details are available at DisneyOnIceOffer.com.

"Whether it’s a meal or a fun activity, parents are still looking for good value options that can please the whole family," said Sherina Smith, senior brand manager at Kraft Singles. "This partnership brings tremendous value to consumers simply for enjoying a product they already love."

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