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Food Should Taste Good launches online contest

BY Allison Cerra

NEEDHAM HEIGHTS, Mass. — Food Should Taste Good has launched the Touchdown Dance-Off contest, giving fans a chance to win $10,000.

Through Feb. 7, consumers can upload a short video of their creative touchdown dance on the company’s Facebook fan page. The submission with the most votes will score the grand prize of $10,000. Additionally, the Food Should Taste Good team will pick their three favorite videos each week and reward them with $100 and a case of Food Should Taste Good chips. Viewers can vote daily for as many of the videos as they like.

Last November, Food Should Taste Good launched its Food Should Do Good initiative, an effort to end childhood hunger in America by 2015.

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Britain’s ad regulator tells Coca-Cola to pull plug on Vitaminwater claim

BY Allison Cerra

LONDON — The Advertising Standards Authority, an agency that regulates ads in Britain, said that Coca-Cola needs to stop running certain claims for its Vitaminwater brand.

According to published reports, the agency said that Coca-Cola described the flavored water drinks as "delicious and nutritious" in ads that ran last year. The Advertising Standards Authority said that Vitaminwater’s drinks contain 4 tsp to 5 tsp of sugar, and did not qualify to tout the "nutritious" claim.

In late 2010, Vitaminwater launched Stur-D, which Coca-Cola said was the first water and juice beverage to include vitamins C and D and calcium.

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Samuel Adams introduces Revolutionary Rye

BY Allison Cerra

BOSTON — Samuel Adams is expanding its beer lineup with new Revolutionary Rye.

An American-style rye ale, the new beer is a deep, reddish-hued ale, brewed with both rye and roasted malt for a spicy character, the company said.

Samuel Adams Revolutionary Rye now is available as part of the new Samuel Adams American Originals variety pack for a suggested retail price of $13.99 to $15.99 per 12-pack.

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