Food Should Taste Good becomes part of General Mills
MINNEAPOLIS — General Mills has acquired natural snacks company Food Should Taste Good.
The company, General Mills said, will become part of the consumables giant’s natural and organic products business, Small Planet Foods.
Terms of the deal were not disclosed, but General Mills noted Food Should Taste Good’s founder Pete Lescoe will continue with the business as creative director.
“This acquisition further positions us for continued growth with a great new brand in an entirely new category in our natural and organic business,” said Michele Meyer, president of Small Planet Foods. “Food Should Taste Good is a strong brand with high-quality products and tremendous potential – and we are fully committed to maintaining the great-tasting, all-natural Food Should Taste Good snacks that consumers love.”
Blue Bunny boosts ice cream portfolio with new products
LE MARS, Iowa — Blue Bunny is bringing new ice cream innovations to freezer aisles nationwide.
Blue Bunny has introduced Sweet Freedom treats, which tout 150 calories or less, 8 g of fat or less, and 30 g of carbs or less. The line includes 10 flavors of ice cream, as well as snack-size ice cream bars and ice cream cones.
Additionally, Blue Bunny has teamed up with Cadbury chocolate to create new ice cream bars, which will be available in Caramello, double chocolate, vanilla chocolate and chocolate almond flavors.
Blue Bunny also has joined forces with celebrity chef Duff Goldman to create two new cake-and-ice-cream flavors that feature real cake pieces swirled in creamy ice cream: 24 Karat Carrot Cake and Cup O’ Coffee Cake varieties.
In related news, Blue Bunny also has launched the new Champ! snack-size ice cream cones, miniature versions of the Champ! cone, feature a chocolate-coated sugar cone filled with homemade vanilla or chocolate ice cream dipped in chocolate and topped with crunchy peanuts.
The new Blue Bunny products now are available at stores nationwide.
Noah’s introduces oxygenated spring water
CHICAGO — Noah’s has expanded its beverage offerings to include new oxygen-infused spring water.
New Noah’s oxygenated spring water eight times the amount of oxygen in regular spring water, the company said. The product is packaged in 12-oz. Rexam Sleek cans to protect the integrity of the oxygen content in the product.
Noah’s oxygenated spring water currently is available at select retail locations in California, Nevada, Idaho, Utah, Oregon, Ohio, Pennsylvania, New York, New Jersey, Connecticut and Tennessee, with ongoing plans to drive expansion across the country.