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Food Lion launches new brand strategy for N.C., S.C. stores

BY Allison Cerra

SALISBURY, N.C. — Food Lion has implemented its new brand strategy in the retailer’s North Carolina and South Carolina stores.

The new brand strategy — first launched in the Raleigh and Fayetteville, N.C., markets, as well as Chattanooga, Tenn., in May 2011, followed by an additional 268 rebranded stores located in Virginia, West Virginia and the outer banks of North Carolina that were overhauled in March — offers customers lower prices on 6,000 items throughout the store and access to quality store-brand products at lower prices, including the company’s My Essentials value tier, as well as enhanced produce and an easy and convenient shopping experience, such as faster checkout.

Food Lion said it launched the new brand strategy in stores located in the greater markets of Salisbury, N.C., the company’s headquarter city; Charlotte, N.C.; Greensboro, N.C.; High Point, N.C.; Winston-Salem, N.C.; Hickory, N.C.; Asheville, N.C.; and Rock Hill, S.C., and the upstate of South Carolina, including Greenville, S.C., and Spartanburg, S.C. Food Lion also remodeled 28 stores in North Carolina.

"[Today’s] launch is a pivotal turning point for our company as we have implemented our new strategy in more than 700 stores," Food Lion president Cathy Green Burns said. "We invite customers to visit their local Food Lion, where they will experience firsthand the enhancements we have made in our stores. We are committed to being recognized as a price leader, making our stores easier to shop, offering the greatest value in store brands and providing the freshest produce. We are pleased to bring the strategy to our hometown markets, where we have served Food Lion customers for 55 years.

"We are very pleased with the reaction from our customers since we introduced our new brand strategy," Green Burns said. "During the past year, we have continued to refine the strategy based on additional customer feedback and have made new enhancements for our customers. We look forward to winning new customers and continuing to serve our existing customers with enhanced Food Lion stores in our home markets."

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Pepsi Next introduces cherry vanilla, paradise mango flavors

BY Allison Cerra

PURCHASE, N.Y. — Pepsi has expanded its Pepsi Next brand with two new flavors.

Pepsi Next cherry vanilla and Pepsi Next paradise mango flavors deliver real cola taste with 60% less sugar than regular Pepsi, the company said.

"Earlier this spring, Pepsi Next launched to national fanfare, turning cola lovers into believers by delivering on real cola taste with 60% less sugar than Pepsi, and for many, it was love at first sip," Pepsi VP marketing Angelique Krembs said. "We’re continuing the momentum by infusing real cola taste with unique flavor blends, and giving cola lovers two more reasons to drink it to believe it."

Pepsi Next cherry vanilla and Pepsi Next paradise mango flavors will be available at Walmart Supercenter stores nationwide and wherever Pepsi products are sold beginning July 15 through Sept. 8.

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NACDS statement to Senate reflects pharmacy’s commitment to patient care, safer communities

BY Antoinette Alexander

ALEXANDRIA, Va. — The National Association of Chain Drug Stores announced on Wednesday that it has submitted a statement to the Senate Caucus on International Narcotics Control, detailing chain pharmacy’s engagement in the prevention of prescription drug abuse, and its commitment to maintaining patients’ ready access to medications vital for pain management and for treatment regimens.

NACDS submitted its statement for the Caucus’ hearing on “Responding to the Prescription Drug Abuse Epidemic.”

"Chain pharmacies have zero tolerance for prescription drug abuse,” NACDS stated. “NACDS and the chain pharmacy industry are committed to partnering with law enforcement agencies, policymakers, and others to work on viable strategies to prevent prescription drug abuse.”

While emphasizing chain pharmacy’s extensive engagement on this issue, NACDS urged, “As we pursue solutions to the problem of prescription drug abuse, it is critical that we do not place undue burdens on legitimate patients who require prescription medications.”

NACDS described chain pharmacy’s proactive role on a daily basis in working to keep communities safe and helping to prevent the human costs of illegal prescription drug use, including the following:

  • Training of chain pharmacy personnel and the implementation of various company policies and procedures to help prevent diversion and abuse;

  • Compliance with Drug Enforcement Administration inspections and regulations and Food and Drug Administration regulations;

  • Frequent dialogue with DEA officials;

  • Loss prevention and internal security systems;

  • Participation in state-controlled prescription drug monitoring programs;

  • Support for FDA’s use of Risk Evaluation and Mitigation Strategies;

  • Collaboration with the White House Office of National Drug Control Policy and support for public education programs;

  • Advancement of e-prescribing, including accelerated deployment of e-prescribing of controlled substances;

  • Support for law-enforcement-authorized programs for the return and disposal of unwanted prescription drugs;

  • Cooperation with local law enforcement;

  • Targeting and continued crack-down on illegitimate online drug sellers; and

  • Support for efforts to shut down rogue pain clinics.

“NACDS and our members are committed to the health and welfare of our patients, as well as all Americans, including ensuring that they do not fall victim to prescription drug abuse. The prescription drug abuse problem can be successfully curbed. However, chain pharmacy cannot solve this problem alone. There must be a holistic approach. All affected stakeholders, including every sector mentioned in this document must work proactively to tackle and resolve this problem. We all must work together at the federal, state, and local levels,” NACDS stated.


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