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Food Lion extends brand strategy to new markets

BY Allison Cerra

SALISBURY, N.C. — Food Lion has launched its new brand strategy in 268 stores in Virginia, West Virginia and North Carolina markets, the retailer announced Wednesday.

The brand strategy — which was first launched in the Raleigh, N.C., Fayetteville, N.C., and Chattanooga, Tenn., markets in May 2011 — is designed to offer customers lower prices on 6,000 items throughout the store and access to quality store-brand products at lower prices, including the company’s My Essentials value tier, as well as fresh produce and an easy and convenient shopping experience, Food Lion said.

In January, the company announced plans to accelerate the rollout of the strategy to an additional 600 to 700 stores by the end of 2012.

"We invite customers to visit their local Food Lion, where they will experience firsthand the enhancements we have made in our stores," Food Lion president Cathy Green Burns said. "As part of our new strategy, we are committed to being recognized as a price leader, making our stores easier to shop, offering the greatest value in store brands and providing fresh produce. We believe our new brand strategy enables us to better serve our customers in these markets."

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Healthy Trucking Association of America introduces driver wellness program

BY Michael Johnsen

ATLANTA — The Healthy Trucking Association of America on Monday announced the launch of the HTAA Driver Vitality Program as one of the first universal, personal health-and-wellness management tools that professional drivers can use to improve and maintain their health.

“The HTAA Driver Vitality Program is the single most important development to date in the nationwide campaign to help drivers improve their health,” HTAA executive director Bill Gordon said.  “It’s exactly what the industry needs — a universal platform that all drivers can use [and] an industry standard that can benefit every driver and every fleet.”

The HTAA has partnered with the Vitality Group in the development of this program for the trucking industry and address all the common ailments that impact drivers in the trucking industry. Whether a driver is suffering from obesity, diabetes, respiratory illnesses, hypertension or a variety of other illnesses, the HTAA Vitality Program will identify the problem that needs to be addressed, lay out a pathway for the driver to follow, provide the resources the driver needs and then reward the driver for his or her efforts.

“We’ve been working for over three years to develop this program," Gordon said.  "So many ‘wellness programs’ are really just weight-loss diet plans," he said. "This program is the game changer that is going to finally give drivers and fleets the tools they need to turn around the trucking industry’s current negative health trend."

The HTAA will be unveiling the details of the new HTAA Driver Vitality Program at the upcoming HTAA Healthy Trucking Summit held in Atlanta April 24 to 26.

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Honeywell, Febreze team up for new fan

BY Allison Cerra

SOUTHBOROUGH, Mass. — A new device designed to offer home climate and aroma control has hit the market.

New Honeywell with Febreze Freshness Cool and Refresh fan brings together Honeywell’s ability to circulate stagnant indoor air while utilizing Febreze Set & Refresh scent cartridges that are designed to refresh a room by eliminating odors, Honeywell said. What’s more, a single scent cartridge can last up to 30 days, depending on the fan speed that’s used.

The Honeywell with Febreze Freshness Cool and Refresh fan currently is available at Target and Walmart for a suggested retail price of $29.99.

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