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Food Lion, Bottom Dollar Food participate in Earth Hour

BY Allison Cerra

SALISBURY, N.C. Food Lion and Bottom Dollar Food stores will be participating in Earth Hour on March 27 by reducing the amount of lights used in the store’s center aisle section in more than 1,300 stores for one hour, beginning at 8:30 p.m.

All stores will remain open for business during this time. This year will be the company’s third year of participation in the energy-savings initiative.

“The Food Lion Family of Banners and Bottom Dollar Food have a long-standing commitment to protecting the environment and reducing energy consumption in the markets we serve,” said Robert Canipe,SVP corporate development and corporate responsibility. “Our participation in Earth Hour is a part of our overall work as a leader in energy reduction initiatives and environmental stewardship.”

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Meijer kicks off fifth ‘Simply Give’ campaign

BY Allison Cerra

GRAND RAPIDS, Mich. For the fifth time in less than 18 months, Meijer is teaming up with its shoppers to help restock the shelves of approximately 191 local food banks as part of the grocer’s “Simply Give” food pantry donation program.

The two-month program, Meijer’s fifth since starting the donation effort in November 2008, seeks to lend a hand to the increasing number of food pantries that struggle to keep up with the growing demand for their services. The previous four “Simply Give” initiatives have raised more than $1 million in food donations that have gone directly to local food banks and pantries. Each one of Meijer’s 191 stores throughout the Midwest has identified a local organization to receive the grocery donation.

The latest “Simply Give” program will run from now through May 15. Two other “Simply Give” food drives are scheduled for the late summer and early fall of this year.

As in previous efforts, the program encourages Meijer shoppers to purchase a $10 Meijer Food Pantry Donation Card at special displays throughout the store. The donation cards are then converted into Meijer Gift cards and given to the local food pantry selected by the store.

As it has done in the past, Meijer is seeding the “Simply Give” program with $100,000 in grocery gift cards that will be divided equally among all the participating food pantries.

“This program is a testament to the compassion our shoppers have toward their neighbors,” said Hank Meijer, co-chairman and CEO. “We’re proud to team up with thousands of our customers to lend a helping hand to those less fortunate and make a difference in the hundreds of communities where we do business.”

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Febreze expands home collection with new diffuser

BY Allison Cerra

CINCINNATI The Febreze home collection is expanding its line of premium scented home decor items with a no spill wood diffuser.

The no spill wood diffuser technology allows Febreze scented oils to be absorbed into the wood and then diffuse through the air for an authentic scent experience without the worry or hassle of spills. The decorative product joins the likes of Febreze Flameless Luminaries, soy candles and room spray to complement the complete Febreze home collection of products that allow consumers to accent their homes with modern design and authentic fragrances.

“Febreze is always looking to create innovative air care products that meet the needs of our target consumer,” said Chad Brizendine, assistant brand manager, Febreze. “The no spill wood diffuser is a great addition to the Febreze home collection and will allow scent and decor-lovers to experience the premium decor products one would find at specialty stores right in the aisle of their local mass retailer.”

In support of the new product launch, Febreze is partnering with Brooke Burke, mom correspondent on the daytime talk show “The Doctors,” host of TV Land’s, “She’s Got the Look” and “mom-prenuer” and co-CEO of the online community for the woman behind the mom ModernMom.com.

The Febreze no spill wood diffuser is available in willow blossom, pomegranate mango, green tea citrus and honeysuckle orchid scents.  The new product and the entire Febreze home collection only is available at Walmart from now through September and then at major retailers nationwide starting in September, with the suggested prices ranging from $14.99 to $16.99.

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