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Food Lion adopts Guiding Stars nutritional scale

BY Alaric DeArment

NEW YORK A supermarket chain in the south is giving customers a quick way to judge the nutritional value of their food.

Food Lion recently launched its “Guiding Stars Nutrition Navigation System” at its stores. The system rates the nutritional value of food using one to three stars, three stars indicating the highest value.

The system uses information from the Nutrition Facts labels for packaged foods and Department of Agriculture data for unpackaged food. Foods with fewer than five calories per serving are not rated.

The system is in place at all of Food Lion’s 1,200 stores. It began at Hannaford Bros., a grocery chain in the Northeast with the same parent company as Food Lion, Belgium-based Delhaize Group.

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Walgreens Cafe W gets more prominent position

BY Drew Buono

LIBERTYVILLE, Ill. A new Walgreens store design is giving the drugstore chain’s Cafe W beverage-center concept a higher-profile position, according to CSP. The new stores include a “W Market” section in the front of the store that features many traditional products and a 12-foot coffee/beverage counter along the front wall near the checkout.

Cafe W is a three-year-old concept that has seen many iterations from a four-foot section with a single coffee dispenser to 16-foot countertops offering coffee, fountain drinks and ICEE products, along with a variety of bakery, snack items and even packaged sandwiches in some sites.

“There have been different versions of Cafe W as we tested it, refined it and started rolling it out,” a Walgreens spokesoman said. “At this time, typical Cafe Ws are self-serve counters that have one or two coffee machines, fountain soda and ICEEs. Snack displays can include single-serving cookies, crackers, breakfast-type bars, nuts and candy.”

She added that “several hundred” Walgreens locations include Cafe W, “and we’re still rolling them out. We have not released the number of Cafe Ws we plan to have, or where they will be,” she said. “This is an evolving concept, so Cafe W may not stay the same going forward.”

Two other big changes in the design are:

  • aisles running left-to-right rather than front-to-back.
  • gondolas nearest the entrance of the store standing only four-feet high, providing open sightlines to the back of the store.

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Campbell works on expanding headquarters

BY Alaric DeArment

CAMDEN, N.J. Campbell Soup is expanding its headquarters in southern New Jersey, rehabilitating an industrial brownfield to make way.

The soup company demolished the Sears Tire and Battery building, an auto center about 80 years old contaminated with battery acid and petroleum-based chemicals. It also hoped to demolish the nearby Sears Building and replace it with an office park, but a clothing company bought it before it could.

Campbell is planning to spend $72 million, which includes the cost of constructing a new office tower, while government agencies will spend $23.5 million to upgrade surrounding infrastructure.

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