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Fontana named director of advertising for Discount Drug Mart

BY Michael Johnsen

MEDINA, Ohio Discount Drug Mart on Friday named Anita Fontana its director of advertising and marketing effective April 1.

“We are very excited to bring Anita on board to join our team,” stated Tom McConnell, chief financial officer of Discount Drug Mart. “Her experience, business knowledge, and contacts in the industry will be most helpful in assisting our current and future goals of growing our business.”

Recently, Discount Drug Mart launched a company-wide customer service program called “We C.A.R.E.”, where Fontana took the lead in implementation and was instrumental in the launch across the company with training and education. “The goal of the program is to create awareness of our brand promise and to distinguish Discount Drug Mart as a store that is committed to our customers and communities, are accessible and accurate, are respectful and reliable and will exceed our customer’s expectations,” Fontana said. “Nowadays everyone is busy and sometimes we forget how important a smile and simple hello can brighten someone’s day. It’s critical to our existence we make the shopping trip not only an enjoyable one for our customers, but to train our employees that our most effective marketing tool is each and every one of us personally. By implementing our new “We C.A.R.E” program and brand promise, we are showing our customers we are committed to them 365 days a year,” she added.

Prior to joining Discount Drug Mart, Fontana spent 12 years as the senior vice president of marketing and operations at ECRM and served as the editor of their trade publication ECRM Focus. Following Anita’s time at ECRM she worked closely with the J Joyner Group/Joyner Sales Agency and the TABS Group managing marketing and PR efforts for them, as well as several of their clients.

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Rite Aid sponsors Dirt Track race on SPEED in May

BY Michael Johnsen

CONCORD, N.C. Rite Aid may be making inroads with a younger demographic this year.

World Racing Group on Monday announced that SPEED will be the exclusive television partner for World of Outlaws racing in 2008, which includes coverage May 23 of the three-hour Rite Aid Outlaw Showdown broadcast live from The Dirt Track at Lowe’s Motor Speedway.

“The World of Outlaws broadcasts in 2007 showed us how exciting dirt track racing can be on television,” stated Rick Miner, SPEED senior vice president of Production and Network Operations. “The success of the World Finals show from The Dirt Track at Lowe’s Motor Speedway gave us a gameplan for ‘08, as part of that plan we will be treating the five new super-sized events just as we do any other major motorsports event on SPEED, which should significantly raise the profile of World of Outlaws racing.”

A return to SPEED in 2008 as the exclusive television outlet for World of Outlaws racing will bring consistency and awareness to the viewers.

“The broadcast agreement with SPEED continues the solid growth we realized in 2007,” stated World Racing Group chief executive officer Brian Carter. “The more than 75 million viewers on SPEED give our corporate partners … as well as our teams and our promoters, the greatest opportunity to reach our fans on a consistent basis. SPEED is the home for racing on television and we’re excited to again have the World of Outlaws on SPEED this season.”

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Raley’s and Organic Bistro help diabetics

BY Doug Desjardins

SACRAMENTO, Calif. Supermarkets under Raley’s banners are teaming up with Organic Bistro Whole Life Meals to provide free classes, educational material and low-priced healthy products for consumers with diabetes.

As part of the program, Raley’s corporate dietitian Earline Griffith is visiting many of Raley’s 129 stores on a tour to conduct classes educating diabetics on how to better manage their condition and lead a healthier life.

“We want to provide customers fighting diabetes with resources and realistic meal solutions so that achieving a healthy lifestyle is convenient,” said Griffith.

In support of Raley’s educational outreach, Organic Bistro is providing customers with coupons for its frozen entree products that are available at Raley’s stores including Raley’s Supermarkets, Bel Air Markets and Nob Hill Foods. The coupons are for its line of Whole Life Meals, which are suitable for diabetics because they contain a low glycemic index and load, which measures how quickly foods turn into sugar.

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