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Folgers launches online community

BY Alaric DeArment

ORRVILLE, Ohio — Folgers is launching a new online community for fans to read and share good news through social networking feeds.

The coffee brand, owned by J.M. Smucker Co., announced the launch of the community, dubbed The Best Part. Users of Facebook, Twitter and Instagram can like and follow the community to receive positive, fun and optimistic content. Another component of the launch is the "Wakin’ Up" alarm app, which includes upbeat tunes, positive news and inspiring comments.

"The Best Part community is an opportunity for those who share the Folgers optimistic outlook to join together and brighten days everywhere," J.M. Smucker VP corporate communications Maribeth Burns said. "We hope to see this community grow and have a positive impact on people’s lives."

 

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Safeway wins award from Ore.-based craft brewer

BY Alaric DeArment

PORTLAND, Ore. — Independent brewer Craft Brew Alliance gave Safeway one of its Retailer of the Year awards at its inaugural annual conference for beer wholesalers in Las Vegas earlier this week, the company said.

CBA said the Retailer of the Year Awards recognize retailers that have contributed to the company’s sales growth and demand for its products. Safeway was named the off-premise retailer of the year, while restaurant chain Buffalo Wild Wings was named on-premise retailer of the year.

CBA’s brands include Omission Brewing and Square Mile Cider Co., as well as Redhood Brewery, Kona Brewing Co. and Widmer Brothers Brewing.

“Our retailers play a critical role in driving consumer awareness and demand for our distinctive, great-tasting beers, and we’re thrilled to honor Buffalo Wild Wings and Safeway for their outstanding support,” CBA VP national sales operations Derek Hahm said. “Whether it’s through Buffalo Wild Wings’ eagerness to be first to market Redhook’s Game Changer to millions of wings, beer and sports fans, or through innovative in-store programming with Safeway, both of these retailers demonstrated exceptional support, and we wanted to find a special way to recognize their contributions.”

 

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Progresso gives mainstream flavors a twist with new Artisan Soups line

BY Rebecca Haughey

MINNEAPOLIS — Progresso has expanded its soup offerings with a new line of Artisan Soups that feature a new repertoire of ingredients in five  varieties.

The soups incorporate simple ingredients, such as kale, and unique spice blends, including Masala curry and coconut milk, to offer original twists on classic soup varieties. The Artisan Soups line includes two vegetable bisques — Creamy Tomato with Roasted Red Peppers and Masala Curry Butternut Squash — and three "hearty" soups — Rustic Tomato with Chicken and Dumplings, Creamy Potato with Sausage and Kale, and Smoky White Bean and Winter Vegetables.

"I’m so excited we’re featuring vegetables like fire-roasted red peppers, butternut squash and wonderful root vegetables like turnips and parsnips in this new line of soups," said Progresso culinary expert Heidi Teoh, who led the development of the new line.

The Artisan Soups also are the first ready-to-serve soup line from Progresso to be available in a Tetra Pak carton, which better preserves the freshness and flavor of the ingredients, according to the company. The cartons make recycling easier, too, as they are constructed mainly from paper, and 70% of Tetra Pak cartons are made from selectively harvested and regrown trees.

Artisan Soups are available in grocery stores along the Eastern Seaboard from Southern Florida to Maine and can be found for a suggested retail price of $2.99 for a 17.6- or 17.2-oz. carton.
 

 

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