Folgers cuts coffee canister weight
NEW YORK Procter & Gamble, the sellers of Folgers coffee, said that it has reduced the weight of canisters from 13 ounces down to to 11.3 ounces as part of the company’s move to more “green” coffee production. The lower weight canisters are already on retailers’ shelves across the country at the same price, a company spokesman said.
The company said that the lower weight is a result of a different way of roasting coffee beans that has been tested for at least 10 years and is just as effective as the former method of roasting. Every can will of Folgers coffee will still yield 90 cups, the company added.
“This is not changing the end result to the consumer,” P&G spokesperson, Jen Becker, told the media. “We have an enhanced roasting process that actually derives more flavor from each bean and the roasting process actually makes the beans and the grind lighter.”
In June, J.M. Smucker Co. announced its plans to buy Folgers from P&G.
Mars completes Milky Way promotional tour
MCLEAN, Va. After two months on the road, Mars has wrapped up its Milky Way promotion, after handing out more than 285,000 candy bars.
As part of the touring promotion, the company decorated a 1970s-era station wagon (the Milky Way Wagon) and drive more than 6,500 miles, visiting states such as Colorado, Indiana, Illinois, Michigan and Wisconsin.
More than 98,000 coupons and 2,100 T-shirts were also given away. Visitors got the opportunity to take fantasy Milky Way Wagon and Trailer photos as well.
The program was geared towards driving home the Milky Way brand to the American target demographic, president of Stage Active Brand Marketing, Bob Petrosino, who worked on the campaign, said.
Additionally, the state-by-state tour celebrated the original Milky Way bar’s 85th birthday.
Web sites offer easy ways to count calories
HARRISBURG, Pa. Several Web sites to help people keep track of their caloric intake have emerged, the Harrisburg, Pa., Patriot-News reports.
The Web sites allow users to search a database of the foods they eat, enter the quantity and then view chart or graph displaying calories, carbohydrates, fats and proteins.