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Folgers cuts coffee canister weight

BY Jenna Duncan

NEW YORK Procter & Gamble, the sellers of Folgers coffee, said that it has reduced the weight of canisters from 13 ounces down to to 11.3 ounces as part of the company’s move to more “green” coffee production. The lower weight canisters are already on retailers’ shelves across the country at the same price, a company spokesman said.

The company said that the lower weight is a result of a different way of roasting coffee beans that has been tested for at least 10 years and is just as effective as the former method of roasting. Every can will of Folgers coffee will still yield 90 cups, the company added.

“This is not changing the end result to the consumer,” P&G spokesperson, Jen Becker, told the media. “We have an enhanced roasting process that actually derives more flavor from each bean and the roasting process actually makes the beans and the grind lighter.”

In June, J.M. Smucker Co. announced its plans to buy Folgers from P&G.

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Campaign getting the word out about Coke’s recipe

BY Jenna Duncan

ATLANTA Ever since it was first stumbled upon in 1886 by a druggist in Atlanta trying to invent a new health drink, Coca-Cola’s formulation has been kept secret. More recently, the company has begun to beef up the mystery surrounding the recipe, to help spur interest.

But in a bold new move that began in the United Kingdom last month, Coke has begun to reveal some of the key factors that make Coke what it is, such as that fact there are no added preservatives or artificial flavors. The company has also said that it is made with only the best spices from around the world,” and the recipe hasn’t changed since its original inception.

Cathryn Sleight, marketing director of Coca-Cola Great Britain, told the media, “When we talked to consumers about Coke, we realized they didn’t know that it has no added preservatives or artificial flavors. We felt it was important to reassure Coke drinkers of this fact.”

Millions of cans and bottles of Coke bottled in the U.K. will now come with the label “no added preservatives or artificial flavors.” The Coca-Cola company has also taken its message to the Web, launching the site www.letsgettogether.co.uk, a hosting spot where questions about Coke can be answered, within limits to protect the company’s trade secrets.

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Mars completes Milky Way promotional tour

BY Jenna Duncan

MCLEAN, Va. After two months on the road, Mars has wrapped up its Milky Way promotion, after handing out more than 285,000 candy bars.

As part of the touring promotion, the company decorated a 1970s-era station wagon (the Milky Way Wagon) and drive more than 6,500 miles, visiting states such as Colorado, Indiana, Illinois, Michigan and Wisconsin.

More than 98,000 coupons and 2,100 T-shirts were also given away. Visitors got the opportunity to take fantasy Milky Way Wagon and Trailer photos as well.

The program was geared towards driving home the Milky Way brand to the American target demographic, president of Stage Active Brand Marketing, Bob Petrosino, who worked on the campaign, said.

Additionally, the state-by-state tour celebrated the original Milky Way bar’s 85th birthday.

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