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Foco coconut water introduces five new flavors

BY Jason Owen

NEW YORK — Vasinee Food, the leading importer of Foco 100% Pure coconut water in the United States, is now introducing Foco in five tropical fruit flavors: pineapple, mango, pomegranate, pink guava and lychee.

Foco 100% Pure coconut water has received excellent reviews for its sweet, pure, refreshing taste. With the addition of these all-natural, tropical flavor splashes, the brand now offers consumers more ways to "Go loco for Foco," as its new advertising slogan suggests.

"These flavor introductions are a natural extension for Foco," said Nina Vatthana, president of Vasinee. "We believe we have the purest, best-tasting coconut water on the market because we use single-source, young green coconuts grown on specific plantations in Southeast Asia, controlled by us. The result is a coconut water with consistently great taste characteristics and nutrient levels, but is never made from a concentrate. So the five tropical fruit flavors we’ve added simply enhance Foco’s already superior taste."

Like the original, the five flavored Foco coconut waters will be distributed in a 500-mL Tetra Pak carton. They’ll also be low in calories (only 50 calories per serving, with Mango at a low 60 calories), nutrient-rich (five essential electrolytes) and offer excellent, all-natural hydration properties. Coconut water is often called a better hydrator than water and is an excellent sports recovery drink.

Vatthana also points out that each tropical fruit flavor was carefully chosen to complement the delicious taste of Foco 100% Pure coconut water. Pineapple offers a refreshing alternative to a pina colada without the extra calories; mango pleases with an aromatic, bold flavor; pomegranate is light and sweet, with just a hint of tart; pink guava is fragrant, fresh and crisp; and lychee lives up to its billing as the most exciting of exotic fruits.

FOCO 100% coconut water in tropical fruit flavors is being supported with a comprehensive advertising and point-of-sale merchandising campaign that builds on the brand’s memorable themes, "Go loco for FOCO" and "heavenly hydration." The product website, GoLocoForFoco.com, features full product details, a retail store locator and distributor contact information.

Vasinee’s Vatthana believes that the tropical flavor additions to the rapidly growing Foco 100% Pure coconut water line strengthen its chances of taking even more market share. "We’ve been selling coconut-based food products successfully for 25 years, and we’ve put together a great team behind the Foco tropical flavors launch," Vatthana said. "We think consumers are going to be asking for Foco by name wherever they buy this healthy beverage category." She added, "We don’t call it ‘heavenly hydration’ for nothing."


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Kashi introduces Garlic Pesto Pita Crisps

BY Jason Owen

LA JOLLA, Calif. — Kashi, the premier natural food and lifestyle company, today announced the expansion of its popular pita crisp line with the introduction of Kashi Garlic Pesto Pita Crisps, a tasty option for people looking for a savory snack that’s both wholesome and delicious.

Made from Kashi’s unique blend of 7 Whole Grains, Garlic Pesto Pita Crisps are baked to toasty perfection into crunchy, puffy crackers. Featuring a savory blend of basil and a hint of garlic, the newest crisps offer a delicious flavor combination that is sure to delight your taste buds.

"Kashi Garlic Pesto Pita Crisps are a flavorful snack you’ll feel good about, and can be enjoyed anytime you’re looking to satisfy a craving," says Keegan Sheridan, natural food and lifestyle expert at Kashi. "They make a great afternoon snack right out of the box or offer a nice, crunchy texture to complement your favorite dips."

Kashi Garlic Pesto Pita Crisps deliver positive nutrition in every serving, with 10g of whole grains and 5g of fiber. Like all Kashi foods, Garlic Pesto Pita Crisps are free of artificial preservatives and ingredients.

The newest crisps join Kashi’s two other delicious flavors, Original 7 Grain Sea Salt and Zesty Salsa, and are available now at grocers and natural food retailers nationwide for a suggested retail price of $3.19. For more information, please visit Kashi.com.


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Mars’ M&M’s launches marketing campaign, ad to run during Super Bowl

BY Jason Owen

HACKETTSTOWN, N.J. — Mars Chocolate North America launched a new integrated marketing campaign for M&M’s Brands called ‘Better With M.’ The campaign will feature a 30-second commercial to air during the first quarter of Super Bowl XLVII.

"’Better With M’ showcases how M&M’S irresistible chocolate makes moments more fun and delicious," said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. "The ‘Better With M’ story is delivered through our colorful spokescandies, whose irresistible chocolate always makes moments even better: ­ be they watching the Super Bowl, baking cookies, gathering the family together for a movie or even tailgating."

In addition to the Super Bowl ad, which was created by BBDO New York, highlights of the year-long ‘Better With M’ campaign include multiple English and Spanish television, print and digital ads, in-store displays, consumer promotions and multiple social initiatives focused on Facebook and the Twitter hashtag, #betterwithmms. The first television ad from the new campaign —­ starring Ms. Brown ­ — will begin airing today

A cornerstone of the campaign is a new cause-related marketing effort designed to make ‘America Better With M’ by funding the construction of Habitat for Humanity homes across the nation. As part of the initiative, M&M’S is also encouraging, as well as incentivizing fans to help ‘M-Prove America’ by volunteering at Habitat job sites nationwide.

"’Better With M’ represents one of the largest marketing efforts in M&M’S history," added Benin. "We’re confident our full range of communications and activities will excite consumers from the Super Bowl all the way through next winter’s holiday season."


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