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FMI, Prevention magazine release 22nd annual survey tracking health and nutrition attitudes

BY Michael Johnsen

CHICAGO — The Food Marketing Institute on Thursday launched its 22nd annual survey with Prevention that explores consumers’ health and nutrition attitudes. "’Shopping for Health’ offers valuable shopper insights regarding the growing trend at retail to provide patient-centered care, specifically opportunities for pharmacy, nutrition and merchandising to come together as a support system in the supermarket aisles," explained Cathy Polley, FMI VP health and wellness and executive director, FMI Foundation, in a blog published Thursday

"The report details that nearly half of shoppers (44%) say they are buying more fresh ingredients now, up from 34% two years ago," Polley added. "One-third say they are buying more food based on nutritional components, and 31% say they are buying more foods with reduced or no calories/fat/sugar/salt." 

“It’s important to recognize that shoppers said they use multiple strategies to achieve healthy eating, so there are numerous pathways to a common goal," said Anne Alexander, SVP and editorial director for Prevention magazine. "Our research identified the top-three strategies as consuming fewer unhealthy food items (62% of respondents), preparing and cooking more healthy dishes (57%) and eating out less often (39%).”

The report also outlines which channels consumers are patronizing for their food shopping. In 2013, 64% of consumers shopped for food in a discount store, for example, versus 56% in 2007. "The increase has been driven mainly by quick trips for just a few food items, with the share of shoppers who usually do their quick fill-in shopping at discount stores up 8% since 2007," according to the report. "But convenience stores still lead as the top destination for quick trips, with 83% of shoppers utilizing them when they need to pick up just a few items."

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Dippin’ Dots announces ‘disgustingly delicious’ new treats

BY Ryan Chavis

PADUCAH, Ky. — Dippin' Dots, a maker of flash-frozen ice cream and frozen treats, announced that it would be expanding its product line with the introduction of Dot Monster Munch ice cream. The new addition offers a quirky twist on a traditional ice cream product, the company said.

“We are excited about our new product offering, which updates the traditional ice cream concept with appealing characters and fun new flavors,” said Mark Liebel, VP of business development and new ventures. “For years, our customer base has wanted to be able to enjoy the Dippin’ Dots experience at home. Now, with our new Dot Monster Munch Ice Cream, they can do just that.”

The new line will be supported by a campaign that pairs new flavors with monster characters and offbeat names — making it an ideal treat for children's birthday parties, according to the company.

Consumers can choose from the following flavors:

  • Baby Bea’s Booger Batter: Green vanilla ice cream with cookie pieces and fudge dots;
  • Chewy Chomper’s T-Rex Rocks: Chocolate ice cream with cookie dough chunks;
  • Furry Ferguson’s Polar Bear Poop: Vanilla ice cream with chocolate chunks and fudge swirl;
  • Miss Muddle’s Monster Muck: Yellow cake batter flavored ice cream with blue raspberry swirl and pink and blue icing dots with candy eyeballs;
  • Pigtail Penelope’s Tickle-Me-Pink: Strawberry ice cream with strawberry sorbet dots and icing flower;
  • Smelly Nelly’s Monkey Mess: Banana ice cream with fudge dots and strawberry swirl;
  • Sour Susie’s Speckled Slime: Purple cotton candy flavored ice cream with sour cherry swirl and sour cherry dots; and
  • Uncle Gus’ Snot Rocket Chocolate: Chocolate ice cream with green apple swirl and candy eyeballs.

“We took a novel approach to these fun flavors to lighten up the mood and provide excitement to any party,” said Jamie Rayko, brand developer. "These disgustingly delicious flavors were designed to bring out the kid at heart in both young and old. You've got to try them to appreciate their full impact.”

Dot Monster Ice Cream will be available through DotMonsterMunch.com. Additionally, consumers can find the treats at participating Dippin' Dots franchisees across the nation as well as in select Fred's locations. The company said it expects to announce more retail partnerships soon.

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ThinkThin announces new health-conscious treat

BY Ryan Chavis

LOS ANGELES — ThinkThin, a protein bar brand, expands its lineup with the new ThinkThin Lean Protein and Fiber bars. Consumers will be able to choose from Chocolate Almond Brownie, Chunky Chocolate Peanut, Salted Caramel, Honey Drizzle Peanut and Cinnamon Bun White Chocolate varieties.

"ThinkThin Lean Protein and Fiber delivers a balance of nutritional value and taste," said Lizanne Falsetto, CEO and founder of ThinkThin. "We started with creating bars that are a good source of protein and fiber. Then we dreamed up crave-worthy recipes from classic flavors like Brownie and Peanut Butter to on-trend flavor combinations like Salted Caramel and Honey Drizzle Peanut."

Each bar contains 10 g of protein and 5 g of fiber. Additionally, the bars are gluten-free and contain 5 g of sugar. ThinkThin Protein and Fiber bars are available nationwide at grocery stores and specialty retailers.

 

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