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FMI to present inaugural Gold Plate Awards at Health and Wellness @Retail conference

BY Michael Johnsen

ARLINGTON, Va. — The Food Marketing Institute will announce the winners of its Gold Plate Award at Health and Wellness @Retail conference in San Antonio on May 31, the association announced Monday. The award was created through the work of FMI’s foundation, along with partner and founding supporter Nestlé USA, to highlight programs FMI retailer and wholesaler members have implemented to encourage family meals.

“Food retailers are bringing back family dinnertime," stated Cathy Polley, VP health and wellness at FMI and executive director of its foundation. "Supermarkets are the center of their communities; they are the places where people search for ingredients to prepare their favorite dishes, make healthy choices for their families and are reminded of the value and benefit of family meals," she said. “The Let’s Put Our Plates Together campaign and the Gold Plate Award inspire, inform and motivate the food retail industry to create family meal solutions. Through the continued support of the FMI Foundation, this program brings to life FMI’s mission of feeding families and enriching lives.”

The Gold Plate Award submissions were judged on level of corporate participation, reach and length of program, ability to replicate and originality.

To view the Family Meals Matter video and learn more about the program, go to http://www.fmifamilymeals.com/

 

 

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Perfecta Products reformulates Zim’s Max-Freeze

BY Michael Johnsen

NORTH LIMA, Ohio — Perfecta Products on Tuesday announced the reformulation of Zim’s Max-Freeze, which no longer contains such ingredients as parabens, sulfates or coloring. Ingredients now include certified organic ilex, arnica and aloe with a greaseless, stain-free formula.  

"Our customers are asking us to provide them with a product for temporary pain relief that lives up to our brand promise — safety, efficacy and naturally-based products that really work," stated Mark Smith, director of marketing and sales for Perfecta Products. "We are listening. Whether after a long workout, run or just everyday aches and pains, the cooling relief of Zim’s Max- Freeze is the go-to option to relieve minor pain."

 

 

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Target announces expansion of Beauty Concierge program

BY Antoinette Alexander

MINNEAPOLIS — Target has announced that it has expanded its Beauty Concierge program to 41 Chicagoland stores and introduced the program to 96 existing stores in the Los Angeles and Orange County area.

In addition, the program will launch in 27 stores in Washington, D.C., Northern Virginia and Baltimore area and 36 stores in Minneapolis, with approximately 200 stores implementing the program in 2013.

The Target Beauty Concierge originally launched in 28 stores in the Chicago area in July 2012 and, according to Target, its success spurred the program’s growth.

Participating stores will be staffed with a Target Beauty Concierge, a trained, brand agnostic beauty enthusiast who is available to answer guests’ questions in-store. The Beauty Concierge provides guests with personalized, detailed and unbiased information about beauty and personal care products offered at Target and acts as a source of advice.  Beauty Concierges will be located in the beauty aisle at Target wearing a distinct black apron. 

“Target is excited to grow this service for our Chicagoland guests who are passionate about beauty,” stated Mary-Farrell Tarbox, Target’s group VP of stores in the Chicago region. “In an often crowded and sometimes daunting marketplace, Target’s Beauty Concierge program ensures that guests receive the friendly, personalized counsel they need to purchase their favorite beauty products at affordable prices.”

Target noted that the program is exiting the Palatine, Bedford Park, Joliet, Villa Park, Oswego, Plainfield, North Aurora and Romeoville stores.

 

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