BEAUTY CARE

FMI, GMDC to host joint health, wellness conference next summer

BY Michael Johnsen

ORLANDO, Fla. — The Food Marketing Institute and Global Market Development Center on Tuesday announced plans for the two associations to partner in offering a comprehensive conference in 2013 focused on health, beauty and wellness. The announcement was made at the FMI’s Health and Wellness Conference here.

The FMI and GMDC event will take place May 31 through June 4, 2013, at the JW Marriott San Antonio Hill Country in San Antonio, Texas, and will provide opportunities for food retailers and wholesalers, health and beauty suppliers, pharmacists, dietitians and other health-related professionals to explore health-and-wellness solutions.

“Consumers embracing the journey of a healthier lifestyle are looking for assistance in pulling together all the various pieces — health, food and nutrition, exercise and appearance — in a way that feels holistically right to them,” stated Cathy Polley, VP health and wellness at FMI and executive director of the FMI Foundation. “Combining the resources of our two associations means we can offer food retailers and wholesalers a stronger, more integrated conference — one that will help them tell a cohesive health-and-wellness story resonating up and down every single aisle of the supermarket.”

"Combining education and resources that wed food and pharmacy, cosmetics and cooking, eating and exercise will result in a cohesive retail experience encouraging a healthier America," added Dave McConnell, GMDC president and CEO. "As the public perception of health and wellness expands, retailer resources must synergistically connect across a spectrum of services and provide consumers unified guidance whether they are shopping in cosmetics, the produce department or in the pharmacy.”

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L’Oréal Paris, Toronto International Film Festival ink partnership

BY Antoinette Alexander

MONTREAL — Beauty brand L’Oréal Paris has signed on as a major sponsor and official beauty partner of the Toronto International Film Festival and will roll out an array of programs designed to provide the ultimate Hollywood Red Carpet beauty experience to festival goers and fashion followers across Canada.

Similar to the star-studded role L’Oréal Paris plays at the Cannes Film Festival, the brand’s official makeup and hair artists, Eddie Malter and Eric Del Monaco, will offer personal makeup and hair services to A-list celebrities throughout the festival. Furthermore, L’Oréal Paris will be the official beauty sponsor of the Festival Portrait Studio, providing hair and makeup touch-ups to celebrities and filmmakers prior to press conferences and gala events.

L’Oréal Paris also will be launching a special TIFF cosmetics collection, which will only be made available in Canadian drug stores and mass retailers in August and September. The Simply Chic collection was chosen by the L’Oréal Paris Facebook community, from four different looks that were hand-sketched and hand-picked by Malter. The collection features a range of red carpet beauty classics from L’Oréal Paris, including Colour Riche lipstick, Colour Riche nail polish, Voluminous False Fiber Lashes mascara, Magic Lumi Primer and many more.

The beauty correspondent scouting contest is an opportunity for an aspiring journalist to stand on a Festival Red Carpet and talk directly to the stars as the official L’Oréal Paris beauty correspondent. These style and beauty moments will be broadcast and posted on the L’Oréal Paris Facebook page and on YouTube. The selected correspondent also will receive an A-list lifestyle experience at the festival complete with an all-expense-paid trip to Toronto, Gala Premiere tickets and the services of the L’Oréal Paris hair and makeup teams. Details on how to enter will be made available in May.

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Mederma develops new advanced scar gel for once-daily application

BY Antoinette Alexander

GREENSBORO, N.C. — Mederma, a maker of scar therapy products, has introduced its new Mederma advanced scar gel, which is designed to reduce the overall appearance of scars caused by injury, acne, surgery or burns with one daily application.

Mederma advanced scar gel is a transparent topical gel that contains Cepalin, the same proprietary botanical extract derived from onions used in all Mederma scar products and stretch marks therapy.

Mederma advanced scar gel is clinically shown to improve the texture, color, softness and overall appearance of scars, according to the manufacturer. In a recent study, people reported an average of 36% greater improvement in the overall appearance of scars treated with Mederma advanced scar gel, compared with untreated scars after eight weeks of once-daily use.

Mederma advanced scar gel is sold in a 20-g tube that retails for about $20, and a 50-g tube that retails for about $32. It will be available in the first aid section of drug stores nationwide.

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