PHARMACY

FlavoRx launches new medicine flavor spray

BY Allison Cerra

COLUMBIA, Md. FlavoRx announced the launch of Yo Gabba Gabba! medicine-time flavor spray, an innovative new product designed to improve the medicine-taking experience for children and their parents.

 

Yo Gabba Gabba! medicine-time flavor spray is a flavored spray that coats a child’s tongue and mouth with special sugar-free, dye-free sweetening enhancers and a fun, new Dazzleberry flavor. By covering the taste buds of the tongue, the Dazzleberry-flavored liquid helps mask the bitter taste of many medications.

 

 

“With the help of Yo Gabba Gabba!, we wanted to find a way to bring home a positive and interactive medicine taking experience for both kids and parents.” said Chris Cielewich, VP sales for FlavoRx. “We’ve been improving the taste of kid’s medicine for over 15 years, and this partnership will continue our mission to enhance the medicine-time experience to deliver higher adherence rates.”

 

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Former CVS Caremark chairman announces healthcare venture with WL Ross

BY Allison Cerra

NEW YORK Former CVS Caremark chairman Edwin “Mac” Crawford has joined forces with WL Ross CEO Wilbur Ross, to co-invest in and restructure healthcare companies.

Crawford said, “My team and I are excited to join forces with such a distinguished private equity firm at this pivotal time for the healthcare industry.  The pending structural changes to the industry will create new winners and losers, and I am eager to play a major role in adapting to this challenging environment.”

Crawford was named chairman of the board at CVS Caremark after the two entities merged in 2006. In his roll at Caremark, Crawford lead one of the nation’s leading pharmaceutical services companies, which shifted its services’ focus to the consumer during his reign, thus “[addressing] the needs of both payers and consumers by providing high-quality, cost-effective services in a manner that is convenient, flexible and easy for the consumer to navigate and understand,” he said at the time.

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FDA: Qualaquin has serious side effects

BY Alaric DeArment

SILVER SPRING, Md. Unapproved use of a drug used to treat malaria can cause serious side effects, prompting the drug’s manufacturer to develop a risk management plan, the Food and Drug Administration said.

The FDA said that use of Philadelphia-based AR Scientific’s drug Qualaquin (quinine sulfate) to treat nighttime leg cramps had caused serious and life-threatening bad reactions in 24 patients, including permanent kidney damage and two deaths, as well as reduction in blood platelet levels and internal blood clots.

The reports have prompted AR Scientific to develop a risk evaluation and mitigation strategy, or REMS, requiring that patients receiving Qualaquin be given a medication guide explaining how to use the drug and potential side effects.

“Healthcare professionals and patients should be aware that FDA has not approved the use of Qualaquin for the treatment or prevention of nighttime leg cramps,” FDA Center for Drug Evaluation and Research Office of Antimicrobial Products director Edward Cox said. “FDA has received reports that some patients have developed serious side effects when taking quinine for nighttime leg cramps.”

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