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Fitness icon Tony Little signs on with Celsius Holdings as brand ambassador

BY Michael Johnsen

BOCA RATON, Fla. — Celsius Holdings on Monday welcomed Tony Little, worldwide fitness icon and Fitness Hall of Fame Inductee. According to the company, Little has been brought onboard to help further establish Celsius as a breakthrough fitness beverage and highlight the product’s one-of-a-kind features in upcoming marketing initiatives as Celsius’ official Fitness Ambassador.

“Tony’s partnership with Celsius will have a direct global impact on Celsius brand awareness as our Fitness Ambassador,” stated Gerry David, president and CEO of Celsius.

“I love the idea that Celsius is a drink that burns calories while providing you with healthy energy," Little said. "I drink Celsius before my workouts and can truly feel the benefits. … As I used Celsius, it became clear that this was a product that I wanted to recommend and a company that I wanted to be a part of.”  

Little has encouraged more than 45 million customers in more than 80 countries to lead a more active and healthy lifestyle while generating more than $4 billion in revenue. Inducted into the Fitness Hall of Fame in 2006, Little’s reputation and voice is a trusted one within the fitness and wellness industry, making him an ideal partner for the Celsius brand, the company stated.

Celsius is a "negative-calorie drink." Citing multiple clinical studies, Celsius noted that drinking Celsius before exercise has been proven to help burn up to 100 calories per serving, boost metabolism, reduce body fat, increase endurance and provide energy. It comes in seven flavors, carbonated and noncarbonated, and also in powder-stick packets that can be mixed with water.

Celsius contains no sugar, no high-fructose corn syrup, aspartame, artificial preservatives, flavors or colors, and is low in sodium. 


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Vapor to roll out patent-pending real-feel electronic cigarettes

BY Michael Johnsen

DANIA BEACH, Fla. — Vapor recently announced its filing of a nonprovisional patent for an electronic cigarette cartridge that will give its electronic cigarette line the same tactile feel of a traditional cigarette filter.

"We believe the soft padded electronic cartridge is the most significant innovation to e-cigarettes since their invention and introduction to the U.S. marketplace," stated Kevin Frija, CEO of Vapor. "The comfort of the new soft-tip filter will offer our customers the most realistic and similar experience akin to the filters of traditional cigarettes. We are truly excited to offer this unique remarkable advancement to our customers, and we plan to launch electronic cigarettes with these soft-tip filters by year end to our online customers, and then roll out the product offerings brand by brand and companywide in 2013."

Vapor brands include Fifty-One, Krave, VaporX, EZ Smoker, Green Puffer, Americig, Fumare, Hookah Stix and Smoke Star.

Vapor’s patent pending soft tip filters improve upon existing electronic cigarette cartridges, which are made of hard plastic and/or metal. While Vapor Corp. believes that the U.S. Patent and Trademark Office will award it a patent for its soft-tip filter, but there is no assurance in this regard, the company cautioned.

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CVS Caremark names new CIO

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS Caremark has announced the appointment of Stephen Gold as CIO. 

Gold, who joins CVS Caremark on July 9, will focus on bringing new and differentiating technology solutions to the company’s retail and pharmacy benefit management businesses.

"Steve is a proven technology leader with a track record of delivering leading-edge solutions to business," stated Larry Merlo, president and CEO of CVS Caremark. "Technology is important to us as a pharmacy innovation company, enabling us to drive solutions to improve quality, cost and access to health care for millions of Americans. I’m confident Steve will bring strong vision and introduce innovations that will position us for ongoing success."

Gold has more than 30 years of experience in designing and implementing large-scale technology initiatives in the PBM, e-commerce and retail industries. He joins CVS Caremark from Avaya, where he held the position of CIO. Prior to that, he served as the CIO and chief technology officer for the e-commerce solutions provider GSI Commerce. Gold also served more than 12 years in various information technology leadership positions with Merck and Medco Health Solutions.

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