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Fitbit’s latest activity tracker syncs wirelessly via Bluetooth 4.0-enabled devices

BY Michael Johnsen

SAN FRANCISCO — Fitbit on Monday released the Fitbit Flex, the only activity tracking wristband on the market to sync wirelessly on-the-go via Bluetooth 4.0 to select iOS and Android devices. With Flex’s all-day wearable design and its all-new customizable online dashboard, users can seamlessly make fitness a part of their everyday lifestyle and check their stats from anywhere. 

“Fitbit has worked hard to develop the most seamless, versatile and accurate activity trackers, and with the addition of Flex, we truly have a product line that fits any lifestyle," stated James Park, CEO Fitbit. "Utilizing the latest technology — including Bluetooth 4.0 for mobile devices — Fitbit has developed a wristband tracker that offers the elements our fans love in a brand new form factor.”

The new Fitbit Flex tracks steps taken, distance travelled and calories burned, as well as a new stat defined as active minutes. Active minutes track how many moderate-intensity cardio minutes a user has in a day. The Center for Disease Control recommends 150 of them each week. Flex’s bright LED indicator lights offer a visual display as the user reaches 20% increments of achieving a goal, such as walking 10,000 steps, while a vibrating notification indicates goals realized throughout the day. Flex also tracks how long and how well a user sleeps and offers a Silent Wake alarm that gently vibrates the user awake without waking their partner.

Flex syncs with Bluetooth 4.0, working automatically with select iOS and Android devices, including Samsung Galaxy S III and Samsung Note II, as well as the iPhone 4S and 5.

Retailing at a suggested $99.95, Fitbit Flex is available on Fitbit.com and at major U.S. retailers, the company stated. 

 

 

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Amber Pharmacy to stage grand opening of expanded headquarters in June

BY Alaric DeArment

OMAHA, Neb. — Amid rapid growth over the last few years, Amber Pharmacy is more than doubling the size of its headquarters.

The specialty pharmacy company announced that it would stage a grand opening of the newly expanded headquarters on June 19. Originally situated on a two-acre campus at 10004 South 152nd St. in Omaha, Neb., the company acquired an adjoining two acres and built a new building, joining it to the original via a connecting hallway with photos showcasing the company’s history, adding 40,000 sq. ft. for a total of nearly 70,000, president Michael Agostino told Drug Store News, saying that the company grew by 55% last year and is trending at more than 30% this year.

"We just sort of saw what was in the pipeline coming up, and we decided it was time to grow," Agostino said.

The expanded headquarters will also house Hy-Vee Pharmacy Solutions, the company’s specialty pharmacy venture with West Des Moines, Iowa-based supermarket chain Hy-Vee. The partnership has grown significantly since its launch three years ago, with Hy-Vee Pharmacy Solutions becoming the preferred specialty pharmacy for Wellmark Blue Cross Blue Shield of Iowa in October 2011.

Agostino touted the convenience of the model, saying it had grown in popularity with working-class patients. "They’re picking up sundries, milk and produce, and their average-$3,000 prescription is waiting for them in the pharmacy, and they can just pick it up on the way home," he said, adding that the partnership with Wellmark had allowed Hy-Vee Pharmacy Solutions to maintain relationships between pharmacists and their patients.

 


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Move Collective introduces line of self-filter sport bottles

BY Jason Owen

NEW YORK — Move Collective, LLC, the creators of bobble, have engineered a durable reusable water bottle for driven athletes everywhere: bobble sport.

Bobble sport features a patented filtered water bottle, sleek shape, sturdy frame and adds elements tailored to athletic use. These include an integrated cap with a loop handle, a semi-translucent durable body, a bright color selection, additional capacity and top-rack dishwasher compatibility. The end product is perfect for athletes who require ready access to water, such as runners, gym-goers, serious yogi’s and weekend athletes alike.

"Athletes have always been drawn to bobble," said Stephanie Smiedt, co-founder and creative director, Move Collective LLC. "Bobble sport is our response to them. Because users were bringing bobble with them to the field and to the gym, it needed to be exceptionally durable, with an attached cap, but also as colorful and stylish as they’ve come to expect from us."

Bobble sport incorporates the same patented built-in, replaceable carbon filter found in the original bobble. The filter removes chlorine and organic contaminants found in everyday tap water, yielding a cleaner, crisper taste. Each filter equates to 300 single-serve water bottles.

Bobble sport is recyclable, free of BPA, Phthalates and PVC. It is made in the USA. It is top-rack dishwasher-safe, which was a particular requirement for gym-goers and other regular bobble users.

Bobble sport is available in seven colors: blue, green, grey, lavender, magenta, red and yellow. Bobble sport is available at retailers nationwide for a SRP of $9.99.


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