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Fitango releases three-part child-immunization action plan

BY Alaric DeArment

NEW YORK — Electronic health platform Fitango is creating a three-part action plan to support childhood immunizations, the company said Monday.

Fitango announced the release of its new series of Preventative Actionplans, broken up according to age, respectively titled "Tracking Your Child’s Vaccinations (0 – 2)," "Tracking Your Child’s Vaccinations (4 – 6)" and "Tracking Your Child’s Vaccinations (7 – 18)."

The plans are designed to support healthcare reform regulations and also busy parents, and the company said it demonstrated the platform’s focus on helping accountable care organizations establish a continuum of preventative and adherence measures, as well as actionable, measurable and interactive follow-up with patients to meet new quality measures required under healthcare reform.

"Prevention is one of Fitango’s core values," Fitango CEO Dov Biran said. "Seventy-five percent of all healthcare costs go toward dealing with preventable illness. The Fitango revolution in American health starts with teaching people to stay well."


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Madison Color raises $4M in funding to ‘reinvent’ at-home hair color market

BY Antoinette Alexander

SAN FRANCISCO — Madison Color, a San Francisco-based company that is striving to reinvent the home hair care market and focuses first on home hair color through consumer-facing technology, has secured $4 million in funding, the company has announced.

Investment firm True Ventures led the funding round. Maveron LLC, a consumer-only venture capital firm, and angel investors also participated in the round. The company also announced the addition of True Ventures partner Jon Callaghan to its board of directors. Madison Color will debut in the fall of this year.

The hair care business is a $48 billion annual market and hair color alone represents a market of $15 billion, with more than 45 million U.S. women coloring their hair at home, the company stated.

Madison Color intends to reinvent the business, starting with producing and delivering products free of ammonia and other potentially harmful chemicals directly to consumers’ homes. Madison Color will also incorporate cross-platform technology including Web, mobile and tablet, with a goal of revolutionizing the home hair care experience.


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Nutrition 21 successfully challenges competitor comparison claims as unsubstantiated

BY Michael Johnsen

NEW YORK — The National Advertising Division last week recommended that Interhealth Nutraceuticals discontinue certain claims for the company’s Zychrome dietary supplements, products that are promoted for the management of insulin levels.

Print and internet claims made by Interhealth for its Zychrome chromium compound, also known as chromium dinicocysteinate, were challenged by Nutrition 21, the manufacturer of a competing product, Chromax, a chromium picolinate product. Interhealth had been making comparison claims against the supplement ingredient in Chromax. 

Following its review of the evidence in the record, NAD recommended that the advertiser discontinue all claims at issue, with one exception: CDNC is a new form of chromium compound, a fact that the advertiser is free to promote. However, NAD recommended that the advertiser modify its “next generation” claims to avoid conveying the message that Zychrome is superior to chromium picolinate.

InterHealth Nutraceuticals, in its advertiser’s statement, reported the company “will modify advertising for Zychrome in accordance with the NAD’s recommendations.”

NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus.

 

 

 

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