BEAUTY CARE

FIT graduates discuss mass market beauty predictions during Target-sponsored event

BY Antoinette Alexander

NEW YORK — To better connect with today’s beauty consumers, mass market retailers should consider implementing a multisensory playground or a "BeautySphere," engaging them with a calendar of in-store pop-up activities and implementing a "roving endcap" as a cost-effective way to execute new ideas and highlight new products. Those were just some of the ideas that emerged Thursday evening during the Fashion Institute of Technology Class of 2011 Capstone presentations and graduation reception in New York.

Each year, the graduating class of the Master of Professional Studies degree program in cosmetics and fragrance marketing and management at FIT researches and forecasts trends or growth concepts within a specific area of the beauty industry, which they then present to an audience of industry executives.

Target sponsored this year’s presentation, titled "Beauty For All: Innovations in Mass Retail." On hand to deliver keynote remarks during the event was Will Setliff, VP marketing for Target.

Setliff told attendees that Target, in order to remain relevant to its consumers, must anticipate consumers’ wants and needs. He added that innovation and risk-taking are vital to Target, and he stressed the retailer’s commitment to being a beauty destination.

Throughout the semester, executives from Target challenged the FIT graduate students to research trends, technologies and customer needs currently being used and then demonstrate how these can be applied to three mass beauty growth areas: prestige, naturals and cosmeceuticals, as well as bridging beauty and fashion.

  • Prestige: This group examined all areas and aspects of the luxury market and presented concepts that will appeal to the current consumer, who is value-driven and seeking a cross-shopping experience.

  • Naturals and cosmeceuticals: This group explored the growth potential in the beauty sector for this area of the beauty market and discussed how the health-and-wellness culture can cross over to the mass consumer, and how brands can impact the education of the mass market consumer about naturals and cosmeceuticals, including possible adjacency to an in-store pharmacy.

  • Bridging beauty and fashion: This group looked at the inextricable link between fashion and beauty, focusing on how fashion can be leveraged in new and interesting ways to entice and drive the consumer to beauty purchases.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

New bath care line touts organic oils, extracts

BY Antoinette Alexander

HOFFMAN ESTATES, Ill. — Joseph Mercola, a doctor that is board-certified in family medicine and trained in both traditional and natural medicine, has introduced a new bath care line that is made from certified U.S. Department of Agriculture organic oils and extracts.

The products include a foaming hand soap, bath-and-body gels and lotions, a bar soap and bath salts. A volumizing shampoo and revitalizing hair conditioner also are part of the new line.

"We’ve teamed up with a phenomenal natural soap company that is dedicated to crafting healthy, organic alternatives to chemical- and detergent-based personal care products. From our sweet orange moisturizing bath and shower gel to our handcrafted shea butter bar hand soap that takes a full month to make, you no longer need to settle for chemicals and dangerous synthetic ingredients just to feel clean," Mercola said, founder of Mercola.com, an alternative health website.

Mercola’s bath care products are available in multiple-item kits, as well as individually, at Bathcare.mercola.com.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Johnson Products aligns with 100 Black Men of America

BY Antoinette Alexander

NEW YORK — Ethnic hair care company Johnson Products, whose brands include the Ultra Sheen Men grooming collection, has partnered with 100 Black Men of America and its "Collegiate 100" program.

Using its Ultra Sheen Men grooming line, JPC is continuing to build upon its commitment to the African-American community by supporting the national mentoring movement of African-American young men that is led by 100 Black Men of America. The partnership of JPC and the 100 Black Men of America’s "Collegiate 100" program will be announced at the organization’s 25th annual conference in San Francisco on June 8 to 12.

JPC will be a part of the "Collegiate 100" events at the conference. The company will present the "Collegiate 100" Chapter of the Year Award and host its Ultra Sheen Men Grooming Lounge for the young men and all conference attendees. JPC CEO Eric Brown will speak on a panel on the importance of networking and developing quality business and community relationships. The Ultra Sheen Men grooming collection is targeted to the "trendsetting man who has style and swagger."

"We are very excited to join forces with 100 Black Men of America and their outstanding work in the United States, and abroad in the area of mentoring African-American youth and young men," Brown said. "Using our Ultra Sheen Men grooming line, along with our new company spokesperson, NBA all-star Carmelo Anthony, we hope to work with the young men and empower them to ‘Step Up Their Game’ and truly be all that they can be."

100 Black Men of America is a national alliance of leading African-American men of business, industry, public affairs and government with a mission to improve the quality of life for African-Americans, particularly African-American youth. Its 25th Annual Conference is a national event that aims to bring together the best minds in business, education, law and medicine to provide a positive platform for mentoring today¹s youth, educating and training adults, and empowering communities.

This year’s theme is "Celebrating 25 Years of Mentoring Leadership." The conference will feature sessions on funding initiatives for mentoring programs, creating and sustaining credible mentoring programs, measuring the impact of mentoring programs and a mentoring certification workshop.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?