HEALTH

Fish oil, multivitamins among top dietary supplements used by consumers

BY Michael Johnsen

WHITE PLAINS, N.Y. — Among people who use dietary supplements, the most popular products in 2010 were fish oil, multivitamins, vitamin D, calcium and Co Q10, according to a survey released Tuesday by ConsumerLab.com.

Women were much more likely than men to have taken vitamin D, calcium or probiotics. Men were more likely than women to have taken Co Q10, herbs and extracts, glucosamine/chondroitin, vitamin E, resveratrol, amino acids, and nutrition drinks and powders.

Use of vitamin D surged in 2010 to 56.2% of those surveyed, up from 47.9% in 2009 and 36.9% in 2008. Fish oil continued its rise in popularity, used by 75.7% of those surveyed, up from 74% in 2009.

Multivitamin use declined to 70.1% last year from 72.0% in 2009 and 73.8% in 2008. Younger adults, however, were more likely to have used a multivitamin than older adults; 73% of people ages 35 to 44 years used a multivitamin, compared with 67.9% of those ages 75 to 84 years. Younger adults also were more likely than older adults to have used amino acids, nutrition/protein drinks and powders, green tea, nutrition bars and iron.

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Living Essentials brings shots of energy to shelves

BY Michael Johnsen

NOVI, Mich. — “Do you know what 2:30 in the afternoon feels like?” Not if you have Living Essentials’ 5-Hour Energy on the shelf. The company peppered the airwaves with its commercial message, positioning 5-Hour Energy shots as an alternative to coffee for those 30-somethings in the work force.

And while single-serve shots at the check stand still are hot sellers, the growth in 10-packs at Walmart and 24-packs at Costco will make sure this brand never knows that slow-down feeling either.

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Survey: Tech helps relieve care burden on sandwich boomers

BY Michael Johnsen

BETHESDA, Md. — It’s technology, and lots of it, that will be relieving the burden of caregiving for today’s sandwich generation — those baby boomers faced with caring for their senior parents while at the same time managing a teenager at home.


A new survey released last month by the National Alliance for Caregiving and UnitedHealthcare found that more than two-thirds of family caregivers are interested in technology to help them with caregiving.


Slightly more than 3-in-4 caregivers reported that a website or computer software that could help them keep track of their care recipient’s personal health records — including his or her history, symptoms, medications and test results — would be very or somewhat helpful to them; 70% of caregivers indicated that a shared electronic log for their loved one’s doctor appointments and other caregiving needs would be helpful; and electronic medication reminders and/or dispensers were on the mind of 70% of caregivers surveyed.

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