Fischer taps TransMedia Group to introduce Ultrasol to U.S. market
BOCA RATON, Fla. — Fischer Pharmaceutical announced that it is looking to introduce its sunscreen product to the U.S. market.
The company announced Monday that it has tapped TransMedia Group to introduce Ultrasol to the United States. According to the company, Ultrasol is a popular sunscreen in Israel, and several U.S.-based retailers, including Walgreens, currently sell the line, which includes an extensive range of lotions and sprays for adults, athletes, kids and babies.
"Fischer is at the forefront of many sunscreen innovations, such as the introduction of the SPF system and incorporation of antioxidants and moisturizers in sunscreens," TransMedia Group CEO Tom Madden said. "Our publicity will underscore that Ultrasol was the first to incorporate the broad spectrum UVA and UVB natural filters in their preparations, now preparing to shield America’s sunbathers more reliably from the sun’s harmful UV rays using their science-based Superior Sun Technology formulations."
Coty introduces Celine Dion Signature
NEW YORK — Coty has announced that in September it will launch the new Celine Dion Signature, which marks the latest addition to the Celine Dion portfolio of fragrances.
Since its introduction in 2003, the Celine Dion fragrance house has continually remained a top performer in major markets across North America and Europe.
"Celine Dion is a signature icon. Her extraordinary ability to move and connect emotionally with her fans has played a major role in the global success of her fragrance franchise," Coty Beauty SVP global marketing Steve Mormoris said. "This fragrance is the ultimate olfactive expression of Celine’s inspiring presence and innate charisma that continue to captivate audiences all over the world."
Celine Dion Signature is described as an elegant, classic scent with modern appeal.
The packaging is designed to be a reflection of Dion’s own classic elegance. Her silhouette is etched into the bottle in relief, creating a visual signature that evokes her everlasting appeal.
Celine Dion Signature will be available in September at mass merchandisers and drug outlets in the United States and Europe.
Kiehl’s Since 1851 introduces limited-edition face cream in support of amfAR
NEW YORK — Skin care company Kiehl’s Since 1851 is maintaining its long-standing tradition of supporting HIV/AIDS charities through a continued partnership with amfAR, the Foundation for AIDS Research. The initiative also involves the launch of a limited-edition ultra facial cream.
To heighten awareness and raise funds for amfAR, the company is embarking on the second annual Kiehl’s LifeRide for amfAR, a seven-day charity motorcycle ride held from July 31 to Aug. 6, throughout the Northeast. With stops at five freestanding stores along the way, Kiehl’s will make donations totaling $75,000.
Inspired by Kiehl’s history with motorcycles, spirit of adventure and philanthropic heritage, the ride will be led by Chris Salgardo, president of Kiehl’s USA, and Alain de Cadenet, Le Mans racer and ESPN "Speed Channel" host, and will include such notable motorcycle enthusiasts as Jason Lee, Mark-Paul Gosselaar, Tyson Beckford, Tricia Helfer, Justin Chatwin, Katee Sackhoff, Teddy Sears, Christopher Redman and Marguerite Moreau.
Kiehl’s also will introduce limited-edition ultra facial cream, a new version of its customer favorite, featuring a special motorcycle motif. Available at Kiehl’s stores nationwide and Kiehls.com, 100% of Kiehl’s net profits from the sale of this product, up to $25,000, will benefit amfAR.
Customers also can support LifeRide by donating $10 to amfAR with their cell phone by texting "LIFERIDE" to 80888 and reply "YES" to confirm.
Kiehl’s will offer a celebration discount of 15% off all purchases at each store the day of its event, and for those unable to attend, Kiehl’s will extend complimentary ground shipping and a week’s supply of Creme de Corps with the purchase of limited-edition or standard ultra facial cream at Kiehls.com.