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First new Hershey brand in 30 years draws on company’s heritage

BY Alaric DeArment

HERSHEY, Pa. — The Hershey Co. plans to launch its first new candy brand in 30 years in January, the company said.

Hershey announced the upcoming launch of Lancaster, a line of caramel soft cremes. The new brand is named after the Lancaster Caramel Co., Milton Hershey’s original brand, and inspired by similar candies that he made more than 120 years ago at the Lancaster, Pa., company.

"The launch of Lancaster Soft Cremes takes Hershey back to the early days of our founder, Milton Hershey, and his truly innovative spirit and desire to make great-tasting, high-quality products for consumers," Hershey SVP sweets and refreshment Steven Schiller said. "The Lancaster brand will delight all consumers looking for a rich and indulgent experience as they saver our new soft cremes that are rooted in our company’s deep history."

The brand was launched earlier this year in China and marked the first time the company launched a new brand outside the United States. The initial May launch included the cities of Wuhan, Hangzhou and Chengdu, and will be followed by wider distribution in China next year. The candy will be available in three flavors in the United States, including caramel, vanilla-caramel and raspberry-caramel.

 

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Green Mustache vegetable-based smoothies for children launch at New York specialty store chain

BY Alaric DeArment

NEW YORK — New York-based specialty food retailer Gourmet Garage is debuting a new line of vegetable juice smoothies aimed at children.

Green Mustache announced Thursday that its line of organic fruit and green vegetable juice smoothies would be available at all Gourmet Garage locations.

The company, founded by CEO VanTrang Manges, makes 10-oz. juices with spinach, kale, chia and coconut water, as well as such fruit flavors as strawberry-banana, orange-mango, "Tropical Twist" and mixed berry.

"We are thrilled that Green Mustache will be available at Gourmet Garage — they are an ideal retailer for us, given their commitment to high-quality products," Manges said. "Gourmet Garage is also so well-regarded in the New York City area where many families are on the go and looking for ways to help ensure their children maintain a healthy, nutritious diet."

 

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Del Monte Foods sells canned foods business for $1.7 billion

BY Alaric DeArment

SAN FRANCISCO — Del Monte Foods will sell its consumer products business to Del Monte Pacific Limited for $1.675 billion in order to focus on the pet products market, Del Monte Foods said.

Del Monte Pacific Limited, or DMPL, owns the Del Monte brand in the Philippines and is the exclusive licensee on the Indian subcontinent for processed products. The company, which is publicly traded in Singapore and the Philippines, also owns the S&W brand outside the Americas for both processed food products and fresh produce and is a long-term supplier of processed pineapple for Del Monte Foods.

Del Monte Foods said that given the distinct operations and markets of Del Monte Foods’ two segments — pet products and consumer products — the sale of the consumer products segment will ensure that both are positioned for growth. Upon closing of the deal, Del Monte Foods will change its name to reflect its focus on the $20 billion pet products market, emphasizing pet snacks and pet specialty products. Del Monte’s pet products include such pet food brands as Meow Mix, Kibbles ‘n Bits, Milk-Bone, 9Lives and others.

"Over the last two years, we have made significant investments — operationally, strategically and organizationally — to build the consumer products and pet products segment into businesses capable of capturing the significant opportunity available to each," Del Monte Foods CEO Dave West said. "We believe DMPL is the right company to build on the consumer products segment’s recent success and achieve its next phase of growth, and we look forward to focusing on expanding our pet products business, which operates in one of the most attractive categories across the U.S. consumer packaged goods industry."

 

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