News

First Databank launches rebranding effort

BY Alaric DeArment

SOUTH SAN FRANCISCO, Calif. — Clinical drug information provider First Databank is rebranding itself, the company said Monday.

FDB said the rebranding initiative was designed to focus attention on the role of integrated drug knowledge in healthcare information technology. The initiative will include a new logo and corporate identity program and revamped website, as well as changes to its drug database, the National Drug Data File and FDB MedKnowledge, and a new blog.

"The healthcare environment, including how medications are ordered, dispensed and administered, has evolved and so have we," FDB president and CEO Greg Dorn said. "Today, we are looking at medication decision-making in a whole new way — driven by a crystal-clear understanding that technology must work, first and foremost, to serve the needs of the clinician. We live in an era where insights and innovation, propelled by collaboration in healthcare delivery, will make an enormous difference in the lives of patients."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Energizer to roll out flameless wax candles collection

BY Allison Cerra

ST. LOUIS — Energizer has teamed up with Liown Electronics for its latest line of flameless wax candles.

Made with real wax and featuring advanced LED technology, Energizer said the candles offer the same benefits of a traditional flamed candle without the worry of open flames. The collection will include a broad range of colors and scents, traditional size pillars, as well as votives and a full assortment of seasonal options.

"People love the wonderful scents and ambiance candles create, but often are worried about the safety of an open flame," Energizer’s general manager of strategic ventures Anne Bannister said. "These candles are perfect for families with children and pets or those that worry about forgetting to blow out their candles. We expect a great response from retailers and consumers to our new LED flameless wax candles that are both safe and beautiful, and deliver the quality they’ve come to expect from the Energizer brand."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

CVS Caremark’s Brennan named to National Commission on Physician Payment Reform

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS Caremark has announced that its EVP and chief medical officer Troyen Brennan has been named to the National Commission on Physician Payment Reform, an independent commission that will assess how physicians are paid, and how pay incentives are linked to patient care.

The commission is sponsored by the Society of General Internal Medicine. The new panel is comprised of physicians, representatives from health care, insurance, a state health department, as well as health policy leaders and a consumer representative. Commission members will offer a range of perspectives in their efforts to provide a roadmap of cost-conscious payment changes that will help rein in health care spending while at the same time optimizing patient care.

The commission will meet over the course of one year and issue recommendations in early 2013. The commission is funded in part by the Robert Wood Johnson Foundation, the California Healthcare Foundation, and the Sergei Zlinkoff Fund for Medical Education and Research.

Before joining CVS Caremark in 2008, Brennan served as chief medical officer for Aetna and president and CEO of Brigham and Women’s Physicians Organization in Boston.


Interested in this topic? Sign up for our weekly Collaborative Care e-newsletter.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES