PHARMACY

Firming links to pharmacy customers, Cardinal inks digital media agreement

BY Jim Frederick

SAN FRANCISCO Cardinal Health has signed a pact with Reach Media Group, a national digital media and entertainment firm, that both companies said will extend the scale and reach of Cardinal’s Pharmacy Health Network.

Under the agreement, RMG will lead national advertising sales for Cardinal’s Pharmacy Health Network, which will continue to present the same branded health-and-wellness content. The deal expands RMG’s newly rebranded Point-of-Care Network’s media footprint by 650 screens and 4.5 million monthly viewers in pharmacy locations nationwide.

“RMG’s deep relationships with advertisers across a variety of industries make it a great resource to help Pharmacy Health Network expand its current advertising partnerships,” Foreman explained. “The Pharmacy Health Network provides advertisers with a compelling way to engage consumers with multimedia content while they wait for prescriptions to be filled at the pharmacy, and we look forward to the role RMG will play in working with our team to deliver those consumers the special promotions and coupons that will keep them engaged and help influence buying behaviors.”

Reach Media Group is a digital media company that operates locally based video networks that  reach consumers across multiple media platforms, according to RMG CEO Garry McGuire. Its In-Flight Entertainment, Fitness Entertainment, Point-of-Care, mtvU and NYTimes.com Today networks are seen by 45 million viewers each month, McGuire said, through more than 125,000 video screens nationwide.

“Partnering with a category leader like Cardinal Health and its Pharmacy Health Network enables RMG to deliver the active viewers advertisers are seeking,” McGuire said. “We continue to believe in the pharmacy environment, and this important new relationship with Cardinal Health allows RMG to deliver … on a much larger scale.”

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PHARMACY

Pharmacy Technician Certification Board touts role in immunizations

BY Alaric DeArment

WASHINGTON The main organization that certifies pharmacy technicians is touting its role in immunizations as the flu season approaches.

The Pharmacy Technician Certification Board noted that last year, Walgreens immunized more than 7.4 million patients against the H1N1 pandemic flu and seasonal influenza with the support of pharmacy techs the organization had certified. Walgreens requires its more than 380,000 pharmacy techs to receive certification from the PTCB.

“We believe PTCB [certified pharmacy technicians] enhance the pharmacy team, resulting in higher quality care for patients,” PTCB CEO and executive director Melissa Murer Corrigan said in a statement. “We applaud the influenza campaign efforts of Walgreens and its pharmacist immunizers and appreciate the way they have effectively utilized the skill sets of CPhTs across the country to better connect with the communities and patients they serve.”

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Bartell to mark 120th anniversary with new store

BY Alaric DeArment

SEATTLE Regional retail pharmacy chain Bartell Drugs will open its 59th store next month, the company said Tuesday.

Bartell announced that the 15,000-sq.-ft. store would open Sept. 13 at Factoria Village in Bellevue, Wash., a city near Seattle. In addition to traditional pharmacy services and products, the store will include clinical care services and an international travel clinic. It also will be the first Bartell store to use solar energy to supplement conventional power sources, with panels on the roof and the face of the building.

Aribbon-cutting ceremony will take place Sept. 14 to mark the chain’s 120th anniversary. Family-owned Bartell Drugs is the oldest operating retail pharmacy chain in the United States.

“We have searched for several years for the right location in the Factoria neighborhood,” chairman and CEO George Bartell stated. “I am pleased that we will at least have a store there to serve the needs of those that asked for us.”

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