Finesse expands portfolio with new Color Lock hair styling aids
NEW YORK — Lornamead has announced the launch in April of its new Finesse Color Lock styling products, which offer a new advanced system to get longer-lasting color as part of a regular home styling routine.
Finesse Color Lock styling products contain a patented polymer system with water-resistant, film-forming properties. The polymer sets hair style and also helps seal in hair color pigments, allowing hair to retain up to 75% more color through repeated shampooing, the company stated.
“We’ve taken the latest in color-saving technology and formulated it into high-quality styling forms that women are already using every day,” stated Randy Sloan, president of Lornamead. “Women who use Color Lock will get what they want most — longer-lasting hair color and beautifully styled hair — without having to add any extra products to their daily regimen.”
Finesse Color Lock styling products can be found nationwide starting in April at food, drug and mass at a suggested retail price of $3.99. The line includes a Color Lock mousse and hairspray.
Curls hair care brand develops new Cashmere Curl Jelly
LOS ANGELES — Hair care brand Curls has announced the addition of Cashmere Curl Jelly to its product line.
Cashmere Curl Jelly is designed to provide slip, curl definition, sheen and reparative properties to hair. Cashmere Curl Jelly is formulated with cashmere extract, organic aloe leaf juice and coconut water. Like all Curls products, the Cashmere Curl Jelly also repairs damaged tresses. Thicker than the sister product Cashmere Curls, Cashmere Curl Jelly is ideal for thicker, tighter curl textures, the company stated.
As previously reported, the hair care brand recently acquired the Kynx Hair Care collection, expanding the Curls brand.
CoverGirl signs U.S. Olympic hopefuls Jennifer Kessy, Marlen Esparza
HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl brand has signed U.S. Olympic hopefuls Jennifer Kessy (women’s beach volleyball) and Marlen Esparza (women’s boxing) to represent the beauty brand. In addition, LashBlast Volume and Outlast All-Day Lipcolor will be available in special, limited-edition packaging to honor both women as they compete in the London 2012 Olympic Games.
Beginning in late May, Kessy and Esparza will appear in both print and television advertisements for CoverGirl. In the advertisements, Kessy and Esparza showcase how powerful makeup can make you look and feel confident from the inside out. The limited-edition packaging features a specially designed P&G medallion encircling the trademark Olympic rings. A worldwide Olympic Games partner, P&G announced last July its sponsorship of the next five Olympic Games, starting with London in 2012.
Esparza, a Mexican-American flyweight-division boxer from Houston, has won six straight titles at the USA Boxing National Championships, and took home medals in the 2006 World Championships (bronze) and 2008 Pan American Games (gold), along with winning the first U.S. Olympic Team Trials in the history of the sport of women’s boxing — new to the Olympic Games as an official sport in 2012.
Kessy, a beach volleyball player from California and 2009 World Champion, has been a top player on the FIVB International Tour, winning 13 podiums in 2010 and 2011. She also won the AVP “Most-Improved Player” award in 2004, as well as AVP “Best of the Beach” in 2008 and 2009.
London 2012 Olympic Games limited-edition products will be available at mass retailers nationwide beginning May. They will include:
LashBlast volume mascara: A perfectly matched system that combines the brand’s biggest brush and volumizing formula for thick, big, bold lashes; available in four shades: very black, black, black brown and brown; and
Outlast all-day lipcolor: Delivers bright, bold color in 41 hues that won’t smudge or smear.