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Find healthy foods in a snap with Caloricious

BY Allison Cerra

SAN FRANCISCO A new custom search engine for mobile devices enables customers to find nutrition-specific products in their local supermarkets.

Caloricious is a power application that focuses on the preferences and allergens contained in food and beverage items and offers the following features:

  • Aquick, easy search of over 30,000 food and beverage items
  • Consumer ability to identify products based on nutrients, allergens, ingredients and preference, such as organic, natural, vegetarian and vegan
  • Simple explanations of health benefits for each product
  • Calorie labeling and marking questionable additives
  • Traffic light labeling alerts indicating high fat, cholesterol, sugar and sodium
  • Spelling correction and search tips, including descriptive keywords, such as “high protein bars” or “gluten free cereal.”

The app is available on iTunes for $2.99.

“We are thrilled to launch our company in this booming online food media sector,” said Caloricious founder and CEO Guna Ramireddy. “We fully expect that Caloricious will revolutionize the way consumers view shopping for their personal dietary needs.”

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MillerCoors opens craft-, import-beer-focused biz

BY Allison Cerra

CHICAGO MillerCoors has developed a company that focuses on craft and import beers.

Tenth and Blake Beer Company is an independent yet connected company that will own the strategic business drivers –– marketing, trade marketing and an independent sales organization dedicated to the craft and imports business. The company will in-source other capabilities from MillerCoors, including legal, communications, HR, marketing services and consumer insights.

“This is a unique and exciting period in the beer business,” said Tom Cardella, the company’s CEO and president. “With the added focus on our craft and import brands and the talent within our brewing network, Tenth and Blake Beer Company has the opportunity to make an impact and continue to help grow this segment. We’re made up of passionate brewers and merchants of the world’s finest specialty brews, and we look forward to celebrating the joy of beer with beer drinkers throughout the U.S.”

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‘Buon appetito!’ Heartland introduces gluten-free pasta

BY Allison Cerra

KANSAS CITY, Mo. Say goodbye to tasteless gluten-free pasta.

Heartland Pasta offers gluten-free dieters the color, texture and flavor of traditional pasta with its yellow corn/white rice blend that also is egg- and dairy-free. Heartland’s pasta is available in spaghetti, penne and fusilli shapes and retails for $1.99 to $2.69.

Heartland gluten-free pasta now is available at Walmart.

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