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Fig Food brings organic soups to retail

BY Allison Cerra

NEW YORK Fig Food’s line of 100% plant-based, organic- and kosher-certified soups are making their way to Whole Foods and other natural food stores.

Available in four ready-to-eat-varieties (Tuscan white bean, Umbrian lentil, Yucatan black bean, Gran Farro e Fagioli) and three condensed varieties (tomato, wheatberry and split pea), Fig Food’s soups are a delicious option for consumers seeking convenient choices that also are good for them, the company said.

Fig Food’s said in addition to its line of soups, the company will expand to other ready-to-eat meal options.

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Fred Smagorinsky named Marcal’s CEO

BY Allison Cerra

ELMWOOD PARK, N.J. Household paper goods manufacturer Marcal has appointed a new CEO.

Fred Smagorinsky joins Marcal from Schofield Stone, a privately held quarrier, fabricator, wholesaler and retailer of natural stone products, where he served as CEO. Smagorinsky also served as an executive at Sealed Air Corp., a global food and specialty packaging leader. "I’m joining a talented team at an exciting time, with consumer awareness of recycled paper goods and their environmental benefits growing rapidly," Smagorinsky said.

Marcal’s products are made with 100% premium recycled paper.

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Planters gives Mr. Peanut a voice

BY Allison Cerra

EAST HANOVER, N.J. The iconic, silent spokesman of Planters is speaking for the first time in 94 years, thanks to the nut brand’s new marketing campaign.

 

Mr. Peanut will be featured in a series of stop-motion animation commercials that bring to life the “naturally remarkable” world of Planters. Lending his voice to Mr. Peanut for the Naturally Remarkable campaign is actor Robert Downey, Jr.

 

 

The first commercial debuted on Mr. Peanut’s Facebook fan page on Tuesday, which was set up during Mr. Peanut’s annual holiday party, giving the first glimpse into his personality and the things he cares about.

 

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