HEALTH

FiberChoice promotes healthy living on Twitter

BY Allison Cerra

PARSIPPANY, N.J. — FiberChoice is encouraging Americans to make healthy decisions and lifestyle changes with a new Twitter campaign.

Now through May 19, the brand is asking consumers to tweet their healthy choices — as it relates to nutrition, fitness or overall lifestyle — by using the #MYCHOICE hashtag and @reply FiberChoice. FiberChoice said it will sponsor one healthy choice each day through its sweepstakes and at the end of the campaign, award a grand-prize spa vacation.

Follow FiberChoice on Twitter and learn more about the Choices for Better Health sweepstakes.

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Fresh & Easy gets green

BY Allison Cerra

EL SEGUNDO, Calif. — Just in time for Earth Day, Fresh & Easy has introduced its private-label household cleaning and paper products.

The retailer’s Green Things line, which now is available in stores, features household cleaners that are made with plant-based formulas, are biodegradable and pH-neutral, and also are made without such chemicals as 1,4-dioxane, phosphates, dyes or perfumes.

Green Things also includes paper products that are made from 100% recycled paper (with a minimum of 80% post-consumer content), and are packaged in a plastic film that degrades in just 18 months.

"We set out to develop Green Things as an affordable range of environmentally friendly household cleaner and paper products that are sure to get the job done right," said John Burry, Fresh & Easy’s chief commercial officer. "Like all Fresh & Easy products, our customers know Green Things is a range of quality products they can trust."

Fresh & Easy Green Things household cleaners lineup includes:

  • Ultra dish liquid (grapefruit and pear) in a 25 fl.-oz. size for $1.99;

  • All purpose cleaner, 22 fl.-oz. size for $2.49;

  • Window and glass cleaner, 22 fl.-oz. size for $2.49;

  • Toilet bowl cleaner, 24 fl.-oz. size for $2.49;

  • Automatic dish gel, 40 fl.-oz. size for $3.49; and

  • Laundry detergent (lavender and lemongrass), 100 fl.-oz. size for $8.99.

Fresh & Easy Green Things paper products now available in stores include:

  • Bath tissue, four-roll count for $2.79;

  • Bath tissue, 12-roll count for $6.99;

  • Paper towels, single roll for $1.79;

  • Paper towels six-roll count for $4.99;

  • Napkins, 200 count for $1.59; and

  • Facial tissue cube, 85 count, $1.29.

 

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OHA: Organic industry experienced strong growth in 2010

BY Allison Cerra

BRATTLEBORO, Vt. — The organic industry grew at a rate of nearly 8% to more than $28.6 billion, according to a recent survey conducted by the Organic Trade Association.

"While total U.S. food sales grew by less than 1% in 2010, the organic food industry grew by 7.7%," said Christine Bushway, OTA’s CEO and executive director. "Consumers continue to vote with their dollars in favor of the organic choice. These results illustrate the positive contribution organic agriculture and trade make to our economy, and particularly to rural livelihoods."

Bushway added that big winners were organic fruits and vegetables, which increase nearly 12% to $10.6 billion in 2010, followed by organic dairy, which experienced a value of $3.9 billion, and captured almost 6% of the total U.S. market for dairy products. For the organic non-food sector, organic supplements led with a value of $681 million, representing 7.4% growth over 2009 figures.

The OTA, the membership-based business association for organic agriculture and products in North America, said that its 63-page 2011 organic industry survey report now is available for purchase. For more information, click here.

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