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Fiber One unveils 80-calorie cereal

BY Allison Cerra

MINNEAPOLIS — Fiber One is adding a breakfast choice to its lineup of products.

New Fiber One 80 Calories cereal is a honey-flavored cereal that provides 10 g of fiber per serving, in addition to calcium, iron, B vitamins, folic acid and zinc, according to the company.

“When people are trying to lose weight, they often struggle to find diet-friendly foods that still taste good and fill them up,” Fiber One marketing manager Liz Mascolo said. “The new Fiber One 80 Calories cereal delivers on those dieting necessities — so much so that we expect dieters will be excited to share it with friends.”

Fiber One 80 Calories cereal is available in grocers’ cereal aisles nationwide for a suggested retail price of $4.49.

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Kashi TLC Pita Crisps make way to cracker aisle

BY Allison Cerra

LA JOLLA, Calif. — Kashi has entered the pita chips game.

New Kashi TLC Pita Crisps in Sea Salt feature a combination of whole grains and cracked wheat berries with a sprinkling of natural sea salt, while Zesty Salsa Pita Crisps feature a savory blend of herbs, spices and veggies, including onions, tomato, peppers and cilantro.

Kashi TLC Pita Crisps are available in grocery stores nationwide beginning this month.

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Bear Naked introduces Nut Cluster Crunch cereal

BY Allison Cerra

LA JOLLA, Calif. — Natural food company Bear Naked is giving consumers a boost with a new breakfast cereal.

Bear Naked Nut Cluster Crunch is a blend of hearty flakes and energy-dense, crunchy clusters made with toasted nuts, whole-grain oats and puffed wheat. The company said that the cereal, which is available in honey almond and maple nut varieties, was designed to give busy, active people the natural energy they need to make the most of their morning.

Bear Naked Nut Cluster Crunch cereals in honey almond and maple nut varieties now are available exclusively at select Target stores nationwide for a suggested retail price of $3.99.

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