Fiber One Chewy bars cater to kids
MINNEAPOLIS — Fiber One has introduced new snack bars for kids.
Fiber One Chewy bars tout 110 calroies or less and 8 g or less of sugar and do not contain high-fructose corn syrup, Fiber One said. The bars are available in chocolate and strawberry PB&J varieties and are complete with a peanut butter or chocolate-flavored bottom.
"Kids won’t be able to resist the taste and parents won’t be able resist the wholesome goodness of new Fiber One Chewy bars," Fiber One associate marketing manager Julia Travis said. "We’re excited to bring the delicious taste of classic, kid-favorite flavors chocolate and strawberry PB&J to the table."
New Fiber One Chewy bars are available in six-count box (1-oz. bars) for a suggested retail price of $3.89.
CVS Caremark raises 2012 estimate of impact from Walgreens-Express Scripts stalemate
WOONSOCKET, R.I. — In light of Thursday’s news that Walgreens will re-enter Express Scripts’ broadest network on Sept. 15, CVS Caremark stated that it now is better able to clarify what it believes will be the overall estimate of the impact from the impasse for the remainder of 2012.
Given that the impasse is expected to last for nearly nine months and that the company expects to retain at least 50% of the business gained from the impasse in the fourth quarter, CVS Caremark stated that it now expects an additional benefit from the impasse in the third and fourth quarters combined of approximately 5 cents per share.
CVS Caremark’s existing guidance only reflects the estimated benefit from the stalemate continuing through the end of the second quarter.
Ahold USA appoints new EVP marketing
CARLISLE, Pa. — Royal Ahold’s American division has split its EVP marketing and merchandising position in two, the company said.
Ahold USA announced the appointment of Erik Keptner to the newly created position of EVP marketing. The search for an EVP merchandising is ongoing, the company said. Ahold USA operates the Giant-Carlisle, Giant-Landover and Stop & Shop chains and the online grocery service Peapod.
Keptner will report to COO Carl Schlicker and will be responsible for long-term marketing strategies. He started working for Ahold USA in 1998 as a consumer research analyst at Giant-Carlisle and has served as SVP marketing and consumer insights since 2010.